We are looking for an experienced **Product Business Manager (PBM)** to independently manage and grow an assigned packaging product category across **domestic and export markets**.
The role will be responsible for business development, product positioning, pricing, profitability, market expansion, sales support, product development, and achieving revenue targets.
### Product Categories
The position may be responsible for one or more of the following:
* Spout Pouches
* Labels Shrink Sleeve, BOPP & Wrap Around
* Printed Woven Bags
* Short Run Packaging
* Lidding Films
* Other flexible packaging solutions
### Key Responsibilities
**1. Business Development**
* Develop and execute annual business plans for the assigned product.
* Identify current markets, industries, applications, and customers.
* Drive revenue growth and increase market penetration.
* Develop domestic and export business opportunities.
**2. Product Management**
**3. Market & Competitor Research**
**4. Customer Development**
**5. Sales Team Support**
**6. Product Marketing & Promotion**
**7. Product Development**
* Work closely with R&D;, Production, Quality, and Purchase teams to:
**8. CRM & Pipeline Management**
**9. MIS & Performance Reporting**
### Key Performance Indicators (KPIs)
* Revenue and sales target achievement
* New customers acquired
* New industries and applications developed
* Market penetration and growth
* Gross & contribution margin
* New products/applications launched
* Sales team trainings and customer visits
* Leads, samples, trials, and commercial conversions