Performance Marketing Specialist Meta & Google Ads
Location: Kondapur / Kukatpally, Hyderabad
Working Hours: 11:00 AM 8:00 PM
Week Off: Sunday
About the Role
We are looking for an experienced Performance Marketing Specialist to manage and grow Rangvarsha Sarees paid advertising across Meta (Facebook & Instagram) and Google Ads.
Key Responsibilities
- Plan, execute and optimize Meta & Google Ads campaigns.
- Drive website sales, WhatsApp enquiries, leads and store visits.
- Manage retargeting, audience targeting and conversion campaigns.
- Analyse ROAS, CAC, CPA, CTR, CPC and conversion rates.
- Test and optimize creatives, audiences, offers and campaigns.
- Manage Google Search, Shopping/PMax and remarketing campaigns.
- Track performance using GA4, Google Tag Manager, Meta Pixel/CAPI.
- Work with the content team to develop high-performing ad creatives.
- Plan campaigns around festivals, new collections and seasonal offers.
- Prepare regular performance reports and actionable insights.
Requirements
- 24+ years of hands-on experience in Meta & Google Ads.
- Experience in fashion, apparel, sarees, D2C or e-commerce preferred.
- Strong understanding of the Indian fashion/e-commerce customer.
- Proven track record of improving sales and ROAS.
- Robust analytical and creative thinking.
- Ability to manage campaigns independently and work with a team.
📌 Performance Marketing Specialist - Meta & Google Ads (Hyderabad)
🏢 Hearing Solutions
📍 Hyderabad
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