About the Company

Priyagold, part of the Surya Group, is a well-established Indian FMCG brand with a strong presence in the biscuits and packaged foods category. The Group is currently going through a phase of growth and transformation, with a focus on strengthening its brands, building organisational capabilities and creating scalable systems for the next phase of business. This role is part of that journey, with an opportunity to play a significant role in strengthening and building the next phase of Priyagold's marketing and brand agenda.

About the Role

Priyagold is looking for a strategic and execution-oriented Marketing Leader to drive the next phase of brand and marketing growth. This is a senior role with significant ownership across brand strategy, consumer understanding, integrated campaigns, ATL, BTL, consumer activation, PR and agency management. The role will involve working closely with the business and leadership team to translate business priorities into strong brand propositions, impactful campaigns and market-facing initiatives. We are looking for someone who can think strategically, but is equally comfortable getting into the detail of execution.

1. Marketing & Brand Strategy

- Develop and execute the annual marketing strategy aligned with business and category priorities.
- Strengthen brand positioning, communication architecture and consumer proposition.
- Identify opportunities for brand growth through consumer insights, market trends and competitive intelligence.
- Lead brand launches, re-launches, extensions and key marketing initiatives.
- Develop a sharper understanding of category, consumer and competitive dynamics and translate these into clear marketing priorities and actions.
- Use new-age AI tools and emerging technologies to improve the speed, quality and effectiveness of marketing planning, consumer understanding and campaign development.

2. Integrated Campaigns & Consumer Activation

- Lead ATL and BTL campaigns across relevant markets and consumer segments.
- Develop integrated campaigns across TV, Print, Outdoor, Radio,



Digital and other relevant platforms.
- Drive consumer activation, sampling, experiential and market-facing initiatives.
- Work closely with Sales and Trade Marketing to ensure robust translation of brand strategy into market execution.

3. Consumer & Market Insights

- Develop a strong understanding of consumers, category trends and competitive activity.
- Use research and market intelligence to identify growth opportunities.
- Track competitor brands, communication, launches and market positioning.
- Convert insights into actionable marketing plans.
- Leverage AI-enabled tools for faster analysis of consumer, market and competitive intelligence and convert these insights into actionable marketing opportunities.

4. PR, Communications & Agency Management

- Drive PR and external communication initiatives in alignment with business priorities.
- Manage Creative, Media, PR, Digital and Activation agencies.
- Develop clear briefs, deliverables and KPIs and ensure effective agency performance.
- Ensure consistency of brand communication across consumer and external touchpoints.

5. Marketing Budget & Effectiveness

- Manage marketing budgets and ensure effective allocation across campaigns and initiatives.
- Track campaign effectiveness and consumer response.
- Establish clear measures for campaign effectiveness and use data, insights and business outcomes to continuously improve marketing investments.
- Bring greater discipline around marketing ROI and effectiveness.

6. Team & Cross-Functional Leadership

- Lead, mentor and develop the marketing team.
- Set explicit objectives and build a culture of ownership and accountability.
- Work closely with Sales,



Trade Marketing, R&D;, Finance, Supply Chain and other functions to deliver marketing objectives.
- Build a culture of experimentation and adoption of new-age AI tools across the marketing team to improve productivity, creativity, content development and decision-making.

What We Are Looking For

- 12-18 years of experience in Marketing / Brand Management.
- Strong FMCG experience preferred.
- Experience handling established brands and meaningful marketing budgets.
- Strong understanding of Brand Management, ATL, BTL, Consumer Activation, PR and Integrated Marketing.
- Strong agency management and stakeholder management capability.
- Experience working with senior leadership.
- Strong consumer orientation and commercial understanding.
- Ability to combine strategy, creativity and execution.

What We Are Looking For

- 15-18 years of experience in Marketing / Brand Management.
- Strong FMCG experience preferred.
- Experience handling established brands and meaningful marketing budgets.
- Strong understanding of Brand Management, ATL, BTL, Consumer Activation, PR and Integrated Marketing.
- Strong agency and stakeholder management capability.
- Experience working with senior leadership.
- Strong consumer orientation and commercial understanding.
- Ability to combine strategy, creativity and execution.
- This Role Will Work for You If You...

- Enjoy building brands, not just running campaigns.
- Can move comfortably between the big picture and the details of execution.
- Are commercially minded and understand that marketing ultimately has to contribute to business growth.
- Are comfortable working in a business that is evolving and building greater structure around its marketing function.
- Are curious about AI, new-age tools and emerging ways of working, and are willing to experiment and adopt them meaningfully.
- Can challenge conventional thinking while remaining practical about execution.
- Take ownership rather than waiting for instructions.

📌 Lead-Marketing (Noida)
🏢 Surya Food Agro
📍 Noida