JOB DESCRIPTION

SALES EXECUTIVE

Location: Behala, Kolkata
Department: Retail Sales
Designation: Sales Executive
Reporting To: Store Manager / Store Head
Employment Type: Full-Time

About Shyam Sundar Jewellers

Shyam Sundar Jewellers is a reputed jewellery brand focused on delivering quality products, trust and an excellent customer experience. We are looking for enthusiastic and customer-oriented Sales Executives for our Behala, Kolkata showroom.

The Sales Executive will play an important role in creating a warm customer experience, understanding customer requirements and converting showroom visits into successful sales.

KEY RESPONSIBILITIES

1. Customer Service & Relationship Building

- Welcome customers warmly and create a positive first impression.
- Understand the customer's occasion, jewellery requirement, taste and budget.
- Build trust and establish a long-term relationship with customers.
- Provide personalised recommendations rather than simply showing products.
- Handle customer queries and objections with patience and professionalism.
- Ensure every customer leaves the showroom with a positive experience.

2. Jewellery Sales

- Present jewellery collections confidently and professionally.
- Explain product features, design, quality, making charges, pricing and applicable offers accurately.
- Demonstrate products according to the customer's needs and preferences.
- Suggest alternatives within the customer's budget.
- Develop opportunities for cross-selling and up-selling.
- Convert walk-in customers into buyers.
- Achieve assigned individual and showroom sales targets.

3. Customer Understanding & Selling Skills

- Ask appropriate questions to understand the customer's actual requirement.
- Identify buying signals and move the customer towards a purchase decision.
- Handle price and value-related objections effectively.
- Sell on design, quality, trust, service and value, rather than only on price.
- Encourage customers to explore suitable additional products.




- Maintain a healthy balance between customer service and achieving sales targets.

4. Follow-Up & Customer Relationship Management

- Maintain proper follow-up with customers who do not purchase during their first visit.
- Follow up on quotations, selected designs, pending purchases and special occasions.
- Inform customers about relevant recent collections, offers and events.
- Build a strong database of customers and prospects.
- Generate repeat business and customer referrals.

5. Showroom & Product Presentation

- Maintain excellent presentation of jewellery and showroom counters.
- Ensure jewellery is handled carefully and displayed appropriately.
- Maintain cleanliness and discipline at the sales counter.
- Follow all company procedures relating to jewellery handling, security and customer transactions.
- Assist in stock verification and other showroom activities whenever required.

6. Teamwork & Store Discipline

- Coordinate with the Store Manager, billing team, goldsmith/design team and other showroom staff.
- Maintain punctuality, attendance and professional grooming.
- Follow showroom SOPs and management instructions.
- Maintain confidentiality regarding customer information and company business.
- Contribute positively to the overall showroom environment.

REQUIRED SKILLS

- Excellent communication and interpersonal skills.
- Strong customer-handling and relationship-building ability.
- Good selling and negotiation skills.
- Ability to understand customer needs and recommend suitable jewellery.
- Strong follow-up skills.
- Target-oriented and commercially aware.
- Positive attitude and willingness to learn.
- Good presentation and grooming.




- Ability to work effectively as part of a team.

JEWELLERY KNOWLEDGE

The candidate should have, or be willing to develop, knowledge of:

- Gold jewellery
- Diamond jewellery
- Silver and other jewellery categories
- Jewellery designs and collections
- Gold purity and basic jewellery terminology
- Making charges and pricing structure
- Diamond basics and certification
- Jewellery care and after-sales service

Training will be provided to suitable candidates wherever required.

EXPERIENCE & QUALIFICATION

- Graduate / Higher Secondary or equivalent.
- 15 years of experience in jewellery retail sales preferred.
- Candidates from premium retail, fashion, luxury, lifestyle or other customer-facing industries with strong sales ability may also be considered.
- Experience in a reputed jewellery showroom will be an advantage.
- Bengali, Hindi and English communication skills preferred.

KEY PERFORMANCE INDICATORS

Performance will be assessed on:

- Achievement of monthly sales targets.
- Walk-in to sales conversion.
- Average bill value.
- Cross-selling and up-selling.
- Number and quality of customer follow-ups.
- Repeat customers and referrals.
- Customer satisfaction.
- Product knowledge.
- Discipline, grooming and showroom behaviour.
- Team contribution.

IDEAL CANDIDATE

We are looking for a person who is:

Well Groomed | Confident | Customer-Oriented | Honest | Energetic | Persuasive | Disciplined | Target Driven | Positive | Good Listener | Relationship Builder

Compensation

Salary: As per experience and suitability
Incentive: Performance-linked incentive as per company policy.

Career Growth

High-performing Sales Executives can grow into positions such as:

Senior Sales Executive Counter In-Charge Floor Supervisor Store Manager

Core Expectation

“Don't just sell jewellery. Understand the customer's occasion, create trust, recommend the right product and build a relationship that brings the customer back to Shyam Sundar Jewellers.”

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