Digital Marketing Manager

Company: Invest Mango Ltd.
Location: Noida, Uttar Pradesh
Experience: 37 Years
Employment Type: Full-Time

About the Role

We are looking for a performance-driven Digital Marketing Manager to lead and execute digital marketing strategies for our real estate business. The ideal candidate should have strong experience in lead generation, paid advertising, social media, content strategy, and performance marketing, with a clear focus on generating quality leads and business growth.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, launch, and optimize campaigns across Google Ads, Meta Ads, Instagram, LinkedIn, and other relevant platforms.
- Drive high-quality leads for real estate projects through performance marketing campaigns.
- Monitor campaign performance, CPL, conversion rates, ROI, and overall marketing spends.
- Manage social media strategy, content calendars, campaigns, and brand communication.
- Coordinate with the creative/content team for ad creatives, reels, videos, banners, and campaign assets.
- Conduct market, competitor, audience, and keyword research.
- Manage SEO, website performance, landing pages, and organic lead-generation initiatives.
- Track and analyze marketing data using Google Analytics, Google Ads Manager, Meta Business Suite, and reporting dashboards.
- Work closely with the Sales and CRM teams to improve lead quality and conversion.




- Prepare weekly and monthly performance reports with actionable insights.
- Identify new digital channels, trends, and growth opportunities.
- Manage digital marketing budgets and ensure efficient utilization of marketing spends.

Requirements

- 3–7 years of experience in Digital Marketing / Performance Marketing.
- Experience in Real Estate, BFSI, D2C, or Lead Generation will be preferred.
- Strong hands-on experience with Google Ads and Meta Ads.
- Good understanding of SEO, social media marketing, analytics, and conversion optimization.
- Experience in generating and managing high-volume leads.
- Robust analytical and problem-solving skills.
- Ability to work with sales teams and understand the complete lead-to-conversion funnel.
- Strong communication, coordination, and execution skills.
- Ability to work in a target-driven environment.

Key Performance Indicators

- Quality and volume of leads generated
- Cost Per Lead (CPL)
- Lead-to-site-visit conversion
- Site-visit-to-booking conversion
- Campaign ROI/ROAS
- Website and social media growth
- Overall digital marketing contribution to revenue

What We Offer

- Competitive salary based on experience and expertise
- Performance-driven work environment
- Opportunity to work with a growing real estate investment and portfolio management company
- Growth and learning opportunities
- Exposure to multiple real estate projects and digital campaigns

Interested candidates can share their updated CV with the HR Team.

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