Job Title: Technical & AI-Driven Digital Marketing Manager (E-
commerce)
Location: Noida, Uttar Pradesh (In-Office / Full-Time)
Experience Level: 8+ Years (Mid-to-Senior)
Education Requirement: Master of Business Administration (MBA) in Marketing /
Post Graduate Diploma in Management (PGDM) in Marketing
¢¢ Job Overview
We are seeking a highly analytical, data-driven, and technical Digital Marketing
Manager to spearhead our e-commerce growth strategies from our Noida office.
This role bridges the gap between strategic business administration, deep technical
execution, and cutting-edge artificial intelligence.
As an MBA graduate with over 8 to 10 years of hands-on experience, you will oversee
advanced SEO technicalities, Google Ads, and e-commerce product feeds, while
modernizing our operations using advanced AI and prompt engineering. The ideal
candidate possesses a deeply research-oriented mindsetoften found reading
books, academic journals, and industry literature to stay ahead of both marketing
and AI trends.
Key Responsibilities
1. AI Integration & Prompt Engineering
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Prompt Engineering: Design, test, and deploy highly effective, structured
prompts across LLMs (e.g., ChatGPT, Claude) to scale content optimization,
audience persona building, and data analysis.
AI Workflow Automation: Integrate AI tools into daily workflows to
streamline copywriting, metadata generation, automated reporting, and
campaign structuring.
AI Literacy: Act as the internal champion for AI, ensuring the marketing team
safely and effectively adopts AI tools to boost daily efficiency.
2. Technical SEO & Web Performance
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Conduct deep technical SEO audits covering server response times, Core
Web Vitals, and crawl budget optimizations.
Manage complex website architectures, ensuring full proper knowledge and
execution of XML sitemaps, robots.txt, canonicalization, and schema markup.
Optimize on-page elements systematically, including advanced metadata,
HTML structures, and strategic meta-keywords layout.
Collaborate directly with web development teams to resolve server-side
errors, indexing issues, and rendering bugs.
3. Paid Media & E-commerce Management
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End-to-end strategy, setup, and optimization of high-budget Google AdWords
(Google Ads) campaigns across Search, Display, and Performance Max.

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Own the Google Merchant Center (Merchant Console) ecosystem,
troubleshooting product data feeds, managing diagnostics, and scaling
Google Shopping ads.
Drive conversion rate optimization (CRO) strategies specifically tailored for e-
commerce user journeys and checkout funnels.
4. Research, Team Leadership & Operations
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Research & Development (R&D;): Actively research emerging digital
marketing frameworks, algorithm updates, and AI technologies to future-proof
company strategies.
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Lead, mentor, and inspire a multidisciplinary digital marketing team to achieve
monthly and quarterly performance KPIs.




Implement efficient team time assignments and capacity tracking to ensure
maximum productivity without burnout.
Translate high-level company targets into clear, actionable sprint plans for
individual team members (target-driven alignment).
¢¢¢ Candidate Requirements
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Education: MBA in Marketing or PGDM in Marketing from a recognized
institution.
Experience: Minimum 8+ years of hands-on experience in Digital Marketing,
with at least 5+ years managing technical SEO and e-commerce profiles.
AI & Prompt Engineering Expertise: Proven capability in leveraging AI tools
for marketing operations. Mastery of structured prompting techniques (e.g.,
chain-of-thought, few-shot prompting).
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Research-Oriented Mindset: Strong ability to analyze complex data sets,
dissect search algorithm whitepapers, and distill actionable insights.
Habitual Reader: A lifelong learner with a documented habit of reading
books (business, psychology, technology, management) to constantly refine
execution strategies.
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Technical SEO Mastery: Strong understanding of HTTP server responses
(status codes), CDN configurations, and web performance metrics.
Platform Mastery: Advanced certification in Google AdWords and deep
familiarity with Google Merchant Center management.
Leadership Skills: Proven track record of managing marketing teams,
delegating workflows, and tracking time accountability.
¢¢¢¢ What We Offer
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Competitive CTC matching Noida market standards for senior talent, plus
performance-linked bonuses.
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Opportunities for rapid career progression within a high-growth setting.

📌 Digital Marketing Manager (Noida)
🏢 Bookswagon
📍 Noida