WE ARE HIRING | DIGITAL MARKETING & SOCIAL MEDIA SPECIALIST

Company: Strings Marketing Pvt. Ltd. Mirada
Location: Noida
Employment Type: Full time
Experience: 2–4 Years

ABOUT THE ROLE

Mirada is looking for a performance-driven and data-oriented Digital Marketing & Social Media Specialist who can manage paid media, digital growth and social media activities while maintaining a strong and consistent brand presence.

KEY RESPONSIBILITIES

- Manage end-to-end paid media campaigns across Meta and Google Ads, including budget planning, ROAS/CAC optimisation and A/B testing
• Set up and manage Meta and Google Ads campaigns across awareness, consideration and conversion objectives
• Manage digital growth channels including SEO, CRO, email and WhatsApp marketing
• Coordinate with E-commerce and Sales teams for promotional campaigns, festive sales and marketplace events
• Prepare and manage weekly/monthly performance dashboards covering ROAS, CAC, CPA, conversion rate and LTV
• Use GA4, Meta Business Suite and Looker Studio for performance tracking and analysis
• Analyse competitor activity across paid media, SEO and social media and provide data-backed recommendations
• Plan, create and publish monthly social media content calendars
• Manage community engagement including comments,



DMs and mentions
• Write captions, ad copy, product descriptions, emailers and short-form video scripts for Reels and YouTube Shorts
• Identify and coordinate with influencers and manage UGC for organic and paid campaigns
• Coordinate with designers, videographers and tech teams to ensure high-quality, platform-optimised content

REQUIREMENTS

- 2–4 years of experience in Digital/Performance Marketing with Social Media exposure
• Experience in D2C, Kids, Lifestyle or FMCG brands is preferred
• Hands-on experience with Meta Ads Manager and Google Ads (Search, Shopping & Display)
• Knowledge of GA4, Meta Business Suite and UTM tracking
• Understanding of SEO and CRO fundamentals
• Strong content ideation and copywriting skills
• Experience with Canva, CapCut or similar tools
• Strong written and verbal communication skills
• Analytical, detail-oriented and self-driven
• Ability to work in a fast-paced, campaign-driven environment
• Amazon/Flipkart marketplace advertising experience will be an added advantage
- EDUCATION

B.Tech / MBA or relevant educational background.

Interested candidates can share their updated CV with relevant details.

📌 Digital & Social Media Executive (Noida)
🏢 Strings Marketing
📍 Noida