Email Marketing Specialist

Experience: 4+ years
Location: Chennai, Tamil Nadu (Remote / Hybrid)
Employment Type: Full-time
Key Tools: Apollo.io, Brevo, AI tools

About the Role

We are looking for a data-driven Email Marketing Specialist to plan, build, and optimize outbound and lifecycle email campaigns. You will own our email programs end-to-end, from prospect sourcing in Apollo.io to campaign execution and automation in Brevo, and use AI tools to work faster and improve results. This role is based in Chennai with the flexibility to work remotely or in a hybrid model.

Key Responsibilities

- Build targeted prospect lists in Apollo.io using advanced filters, intent signals, and enrichment, and keep the data clean and accurate.
- Design and run cold outreach sequences in Apollo.io, including A/B testing of subject lines, copy, send times, and follow-up cadences.
- Plan and execute newsletters, nurture flows, and transactional emails in Brevo, including list segmentation, automation workflows, and template design.
- Use AI tools such as ChatGPT, Claude, or Jasper to draft and personalize copy at scale, generate subject line variations, and analyze campaign performance.
- Manage email deliverability by monitoring domain health, warm-up, bounce rates, and spam complaints, and maintain SPF, DKIM, and DMARC settings.




- Track and report on key metrics (open rate, click rate, reply rate, meetings booked, conversions) and turn insights into improvements.
- Work closely with sales and marketing teams to align messaging, lead handoff, and CRM updates.
- Ensure compliance with email regulations such as CAN-SPAM and GDPR.

Required Skills and Qualifications

- 4+ years of hands-on experience in email marketing, covering both B2B outbound and marketing automation.
- Strong working experience with Apollo.io (prospecting, sequences, enrichment, analytics).
- Strong working experience with Brevo (campaigns, automation, segmentation, templates, reporting).
- Practical experience using AI tools for copywriting, personalization, and data analysis.
- Solid understanding of email deliverability and domain reputation management.
- Excellent written English with a robust eye for persuasive, concise copy.
- Comfortable working with data, spreadsheets, and campaign dashboards.

Good to Have

- Experience with CRMs such as HubSpot or Salesforce.
- Familiarity with tools like Clay, Lemlist, Instantly, or Zapier.
- Basic HTML/CSS knowledge for email template edits.
- Experience working with US or international markets.

Share your updated CV to [email protected] / (phone hidden) - Mona

📌 Email Marketing Specialist - Digital Marketer (Chennai)
🏢 CMPMS Global
📍 Chennai