- Plan and manage paid digital marketing campaigns across Google Ads, Meta Ads, Instagram, and other advertising platforms.
- Create and optimize campaigns for lead generation, website traffic, conversions, and sales.
- Monitor campaign performance, budgets, CPL, CPA, ROAS, CTR, CPC, and conversion rates.
- Conduct audience research and create effective targeting strategies.
- Perform A/B testing for ad creatives, audiences, landing pages, and campaigns.
- Coordinate with the content and design teams to develop high-performing ad creatives.
- Analyze campaign data and prepare regular performance reports.
Preferred candidate profile
- Google Ads or Meta certifications are an advantage.
- Experience with CRM and lead management platforms is an added advantage.
- Experience handling multiple campaigns and advertising budgets.
What We Offer
- Opportunity to work on real-world digital marketing campaigns.
- Exposure to multiple advertising platforms and industries.
- Learning and career growth opportunities.
- Performance-based growth opportunities.
- Collaborative and qualified work environment.