JOB DESCRIPTION

Sales Officer - Industrial Lubricants

Position: Sales Officer - Industrial Lubricants
Location: Chennai, Tamil Nadu
Department: Sales & Business Development
Industry: Lubricants / Industrial Oils / Specialty Lubricants
Experience: 2 - 5 Years
Employment Type: Full-Time

Job Summary

We are looking for an energetic and result-oriented Sales Officer-Industrial Lubricants to develop and grow our business in Chennai and surrounding industrial areas.

The Sales Officer will be responsible for identifying and acquiring new industrial customers, developing existing accounts, promoting appropriate lubricant solutions, conducting product trials, and achieving assigned sales and collection targets.

The position requires a field-oriented sales professional who is comfortable visiting industrial customers regularly, interacting with maintenance, production, purchase and management personnel, and developing business through a combination of technical understanding and strong commercial follow-up.

Key Responsibilities

1. New Customer Acquisition & Business Development

- Identify and approach potential customers in manufacturing, automotive, engineering and other industrial sectors.

- Generate new leads through regular industrial visits, references, market intelligence and systematic prospecting.

- Develop new accounts and convert qualified prospects into regular customers.

- Continuously expand the customer base within the assigned Chennai territory.

2. Industrial Lubricant Sales

- Promote the company's range of industrial lubricants, oils and related specialty products.

- Understand customers' existing lubricant usage, operating conditions and application requirements.

- Recommend appropriate products based on technical suitability, performance and commercial benefits.

- Identify opportunities for product substitution, performance improvement and cost optimization at customer sites.

3. Technical Selling & Product Trials

- Understand basic industrial lubrication applications including hydraulic systems, gearboxes, compressors, bearings, machine tools and other industrial equipment.

- Coordinate with technical personnel for product recommendations and application support wherever required.

- Initiate and follow up product trials at customer locations.

- Monitor trial performance and work towards converting successful trials into regular commercial orders.

4. Sales Target Achievement

- Achieve assigned monthly, quarterly and annual sales targets.

- Maintain an active sales pipeline with sufficient prospects to support future business growth.

- Develop account-wise and territory-wise sales plans and execute them systematically.

- Focus on both volume growth and profitable sales.

5. Existing Customer Development





- Maintain regular contact with existing customers and ensure continuity of business.

- Identify opportunities to increase product penetration within existing accounts.

- Develop relationships across multiple functions including Purchase, Maintenance, Production, Engineering and Management.

- Work towards increasing customer retention and share of business.

6. Customer Relationship Management

- Build professional, long-term relationships with industrial customers, distributors, OEMs and other business partners.

- Conduct regular customer visits and maintain effective follow-up.

- Respond promptly to customer enquiries, complaints and technical requirements.

- Coordinate internally to ensure high levels of customer satisfaction.

7. Commercial Follow-up & Collections

- Follow up quotations, purchase orders, deliveries and outstanding payments.

- Ensure timely collection of customer payments in accordance with agreed credit terms.

- Coordinate with accounts and other internal departments for resolution of commercial issues.

- Maintain discipline in credit management and outstanding receivables.

8. Market & Competitor Intelligence

- Monitor competitor brands, products, pricing and market activities.

- Gather information regarding customer consumption, existing lubricant brands and potential replacement opportunities.

- Identify emerging industrial opportunities within the Chennai market.

- Provide regular market feedback to management.

9. Sales Reporting & Planning

- Maintain accurate records of customer visits, enquiries, quotations, trials, orders and follow-ups.

- Submit periodic sales reports and forecasts to management.

- Maintain an updated database of existing customers and prospects.

- Participate in periodic sales reviews and provide clear updates on business opportunities and challenges.

Key Performance Indicators (KPIs)

Performance of the Sales Officer will be measured primarily on:

- Achievement of sales revenue and volume targets

- Number of new customers acquired

- Revenue generated from newly developed customers

- Growth from existing accounts

- Number of product trials initiated and successfully converted

- Customer retention and repeat business

- Gross margin / profitable sales performance

- Timely collection of outstanding payments

- Development and quality of the sales pipeline

- Customer visit productivity and territory coverage

Candidate Profile





Education

- Bachelor's degree / Diploma in Mechanical Engineering, Chemical Engineering, Automobile Engineering, Business, Marketing, or a related discipline.

- Candidates with relevant industrial lubricant sales experience may also be considered based on their experience and performance.

Experience

- 2 - 5 years of field sales experience, preferably in industrial lubricants, specialty lubricants, industrial oils, chemicals or other technical industrial products.

- Candidates with established exposure to industrial customers in Chennai and surrounding industrial belts will be preferred.

Technical Knowledge

- Basic understanding of industrial machinery and lubrication applications.

- Familiarity with products such as hydraulic oils, gear oils, compressor oils,

- metalworking fluids, greases and other industrial lubricants will be an advantage.

- Ability to understand customer applications and communicate technical product perks effectively.

Skills & Competencies

The successful candidate should possess:

- Strong new-business-development capability

- Good communication and interpersonal skills

- Negotiation and commercial skills

- Technical selling ability
- Customer relationship management skills

- Strong follow-up and closing ability

- Target-oriented and self-motivated approach

- Ability to independently plan and manage the assigned territory

- Basic computer proficiency and ability to prepare sales reports

- Willingness to travel extensively within Chennai and nearby industrial areas

Preferred Attributes

We are particularly looking for a candidate who is proactive in the field and capable of independently generating business, rather than relying primarily on existing customer accounts or incoming enquiries.

The candidate should demonstrate the ability to identify prospects, secure appointments, understand customer applications, conduct commercial and technical discussions, coordinate trials, negotiate orders and develop customers into sustainable long-term accounts.

Compensation & Benefits

- Competitive salary based on experience and capability

- Performance-linked sales incentives

- Travel / field allowances as per company policy

- Opportunity for career progression based on individual performance

- Technical and product training
- Exposure to a wide range of industrial customers and applications

Career Opportunity

This position provides an opportunity for a motivated sales professional to build a strong career in the industrial lubricants sector. High-performing candidates demonstrating consistent new-business development, territory growth and leadership potential will have opportunities to progress into higher sales and business-development responsibilities.

📌 Sales Officer Industrial Lubricants (Chennai)
🏢 SIGMA
📍 Chennai