Job Summary

The Head of Data Strategy Operations is a senior leadership role responsible for building and leading the unified data function across Cvents primary clouds: Enterprise Corporates (EC) and Hospitality (HC). This is a strategic and operational role - you will set the vision for how Cvents acquires, enriches, governs, and activates its marketing database, while managing a team of ~40 across three distinct functions.

This is a newly created role designed to consolidate previously fragmented data functions into a single, accountable team with unified strategy, cloud-specific ownership, and a modern AI-native operating model. You will report into the VP, Global Demand Center and partner closely with IT, Sales, Product Marketing, and Analytics.

In This Role, You Will

Strategic Leadership

- Own the end-to-end data strategy for Cvents marketing database - acquisition, enrichment, governance, and activation - across EC and HC
- Define and maintain ICP, TAM/SAM, and persona frameworks in partnership with Product Marketing and Sales
- Build and drive cloud-specific scorecards that create explicit accountability for EC and HC data quality, coverage, and campaign readiness
- Serve as the single accountable leader for the ADI function; act as the primary liaison to the VP of GDC, CMO, and cross-functional partners

Team Org Leadership

- Lead three functional sub-teams - Audience Strategy Intelligence, Data Acquisition Activation, and Data Infrastructure Governance
- Develop and retain strong team leads; build career paths and capability plans within each function




- Drive a unified operating model that eliminates duplication across previously siloed teams and enables scale without proportional headcount growth

Data Operations Quality

- Ensure the marketing database meets and exceeds quality thresholds: Account accuracy 80%, Contact accuracy 85%, SAM coverage >80%
- Oversee database normalization, deduplication, governance, and data validation across both clouds
- Own vendor relationships (ZoomInfo, Clearbit, Clay and others) - qualification, contracts, budget, and performance accountability
- Ensure compliance with global privacy regulations (GDPR, CCPA) in coordination with Legal and Security

AI, Automation IT Partnership

- Partner with Cvents IT and AI Center of Excellence to build an AI-native acquisition and enrichment operating model - agent development, workflow automation, and Snowflake pipeline integration
- Drive a unified AI roadmap for the ADI function in partnership with IT; identify and implement automation opportunities across all three sub-functions
- Own the DB/AI Management functions IT dotted-line relationship - translate business data needs into infrastructure requirements
- Lead adoption of AI-assisted workflows that improve turnaround time, data accuracy, and team capacity

GTM Enablement

- Partner with Sales and Revenue Marketing to ensure the database directly enables pipeline: right accounts, right contacts, right timing




- Ensure list pull and delivery SLAs are met for all campaign programs - including email, events, nurture, and paid digital
- Produce and maintain data scorecards and dashboards that give GDC, Sales, and Finance visibility into data health, coverage gaps, and trend

Here's What You Need

Required

- 20+ years of experience in B2B marketing data, database management, or audience strategy - with at least 5 years leading multi-functional teams of 20+ across geographies
- Demonstrated success owning a full-funnel data operation: strategy, acquisition, enrichment, governance, and GTM activation
- Experience managing across verticals or market segments - ability to hold EC and HC accountable simultaneously rather than specializing in one
- Strong command of SFDC - data governance, object structure, reporting, and quality management
- Experience with AI-assisted workflows and automation tooling; comfort building and executing an AI adoption roadmap for a data team
- Proven cross-functional partnership with IT, Sales, and Analytics - this role requires influence without authority across multiple organizations
- Track record of building and scaling teams through process improvement and technology, not just headcount

Preferred

- Experience with Snowflake or similar cloud data warehouse; comfort partnering with engineering/IT on pipeline architecture

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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🏢 Cvent
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