- Drive sourcing of HHF business through CP and Corp Channel
- Identify, onboard, and manage DSAs, and channel partners for consistent business flow.
- Achieve assigned disbursement and login targets for HL products.
- Build and maintain robust relationships with local connectors, SMEs, and self-employed customer segments.
- Ensure end-to-end coordination with credit, legal, technical, and operations teams for smooth loan processing.
- Maintain portfolio quality by focusing on early risk identification and delinquency control (EDA management).
- Ensure adherence to KYC norms, regulatory guidelines, and internal policies.
- Track market trends, competitor offerings, and customer need to optimize sourcing strategy.
- Strengthen relationships with local influencers, property consultants, and SME clusters.
- Ensure portfolio quality through prudent sourcing and basic credit assessment at sourcing stage.