- Own and deliver organic search strategies that support business goals across Motherhood portfolio of sites
- Drive initiatives around technical audits, site architecture, structured data, keyword strategies and internal linking
- Innovate and experiment
- Stay on the cutting edge of whats next in search and customer journeys
- Defining and executing the SEO strategy across content, tech, and off-site
- Leading keyword research, chance analysis, and roadmap creation
- Managing site audits and working with developers to implement fixes
- Aligning content with search intent, user journeys, and conversion goals
- Overseeing backlink profiles, link-building strategy, and digital PR efforts
- Collaborating with content, UX, and brand teams to improve performance
- Reporting rankings, traffic, and ROI to stakeholders
- Managing SEO budgets and external vendor relationship
- Implement local and international SEO techniques across local (Google My Business listings) and international website