Role & responsibilities

Preferred candidate profile

Job Description Field Sales & Marketing Executive (GFRP Reinforcement Bars)

Position: Field Sales & Marketing Executive
Industry: GFRP / FRP Construction Materials
Product: GFRP Reinforcement Bars & Related FRP Products
Department: Sales & Marketing
Employment Type: Full time
Experience: 1–5 years in field sales, construction materials, infrastructure, or building products
Location: Field-based / Project Sites

Job Summary

We are looking for a motivated Field Sales & Marketing Executive to drive sales and market development for our GFRP Reinforcement Bars. The candidate will be responsible for developing new customers, visiting construction and infrastructure projects, generating enquiries, following up on quotations, and converting leads into orders.

The ideal candidate should have good knowledge of construction materials and be comfortable interacting with builders, contractors, structural consultants, architects, government departments, infrastructure companies, precast manufacturers, and project purchase teams.

Key Responsibilities

- Develop and generate new business opportunities for GFRP Reinforcement Bars.
- Conduct regular field visits to construction sites, infrastructure projects, factories, and project offices.
- Identify potential customers, projects, contractors, consultants, and dealers.
- Promote the technical and commercial advantages of GFRP reinforcement over conventional steel reinforcement.
- Generate leads through site visits, networking, references, exhibitions, digital platforms, and market research.
- Meet with project managers, consultants, contractors, purchase managers, and decision-makers.
- Understand project requirements, drawings, specifications,



quantities, and technical requirements.
- Prepare and submit quotations and commercial proposals.
- Follow up on enquiries, quotations, samples, trials, and purchase orders.
- Coordinate with the technical and production teams for product specifications and customer requirements.
- Support customers during product trials, installation, and technical discussions.
- Develop and maintain strong relationships with existing and prospective customers.
- Track competitor activities, market pricing, upcoming projects, and industry trends.
- Maintain accurate records of leads, enquiries, quotations, visits, and sales pipeline.
- Achieve monthly and annual sales targets.
- Collect market feedback and provide regular sales reports to management.

Target Customer Segments

- Infrastructure & highway contractors
- Bridge and flyover projects
- Builders and real estate developers
- Precast concrete manufacturers
- Industrial and commercial construction companies
- EPC contractors
- Government and PSU projects
- Structural consultants and architects
- Marine and coastal construction projects
- Warehouses and industrial facilities
- Dealers and distributors of construction materials

Required Skills

- Excellent communication and negotiation skills.
- Strong field sales and customer relationship management skills.




- Ability to identify and develop new business opportunities.
- Basic understanding of construction and reinforcement materials.
- Ability to read and understand basic construction drawings/specifications is preferred.
- Good presentation and product demonstration skills.
- Proficiency in MS Office and basic CRM/reporting tools.
- Willingness to travel extensively for customer and project visits.
- Strong follow-up and order-conversion capabilities.
- Result-oriented and self-motivated approach.

Qualification & Experience

Education: Diploma / B.E. / B.Tech. in Civil Engineering, Mechanical Engineering, Marketing, B com / MBA or equivalent qualification.

Experience: 1–5 years in field sales, construction materials, infrastructure, civil engineering products, or related industries.

Freshers: Candidates with a Civil Engineering background and strong communication/sales aptitude may also be considered.

Performance Indicators (KPIs)

- Monthly sales and revenue achievement
- New customer acquisition
- Number of qualified project leads generated
- Enquiry-to-order conversion ratio
- Customer and project visits
- Quotation follow-up and conversion
- Dealer/distributor development
- Repeat orders and customer retention
- Sales pipeline value

Preferred Candidate Profile

The candidate should be energetic, technically curious, commercially focused, and comfortable working in the field. Experience in selling TMT steel, construction chemicals, concrete products, building materials, FRP/GFRP products, or other construction-related products will be an advantage.

Compensation: Competitive salary + performance-based incentives + travel allowance, as per company policy.

📌 Field Sales & Marketing Executive (Ahmedabad)
🏢 Fibernova
📍 Ahmedabad