Own the D2C business, revenue, growth, budget and P&L;.
- Manage and scale the Shopify e-commerce platform, merchandising and CRO.
- Lead Meta & Google performance marketing with focus on CAC, ROAS and profitable acquisition.
- Drive influencer, creator, UGC and affiliate marketing initiatives.
- Develop CRM and retention strategies through WhatsApp, Email and SMS.
- Optimize checkout, payment gateways, COD/prepaid mix and RTO.
- Drive product launches, promotions, bundles, upselling and AOV growth.
- Monitor D2C analytics, dashboards, conversion, LTV and profitability.
- Lead creative, customer experience and end-to-end customer journey initiatives.
- Manage D2C teams, agencies, technology partners and cross-functional stakeholders.