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Brand Manager Marketing

Location:

Chennai, Tamil Nadu

Department:

Marketing C Branding

About the Role:

We are looking for a passionate and strategic Brand Manager to lead and work brand-

building initiatives and drive marketing campaigns across digital and traditional platforms.

The ideal candidate will have a solid understanding of consumer behavior, brand

positioning, market research, and go-to-market strategies.

Key Responsibilities:

• Brand Strategy s Positioning:

• Develop and execute brand strategies to build equity, awareness, and preference in

the market.

• Ensure consistent messaging across all communication channels.

• Marketing Campaigns:





• Plan and manage end-to-end 360 marketing campaigns (ATL, BTL C digital).

• Work closely with creative, media, and activation agencies to develop effective

campaigns.

• Digital s Social Media:

• Drive the brand's digital presence through performance marketing, influencer

collaboration, and content marketing.

• Monitor and analyze engagement metrics to optimize reach and impact.

• Market Analysis s Insights:

• Conduct consumer and competitor research to identify trends and opportunities.

Preferred candidate profile

📌 Brand Manager- Chennai
🏢 Global Serve Solutions
📍 Chennai