Role & Responsibilities

- Plan and execute engaging social media content across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Create ideas for Reels, Stories, Videos, Posts, and trend-based content.
- Prepare content calendars aligned with campaigns, product launches and promotions.
- Write engaging captions, hashtags and campaign copy.
- Coordinate with designers, agencies and internal marketing teams for creative execution.
- Manage comments, DMs, brand mentions and online community engagement.
- Track reach, engagement, follower growth, video views and campaign performance.
- Support influencer/creator collaborations and campaign execution.
- Use AI tools such as ChatGPT, Canva AI, Adobe Firefly and CapCut AI for content ideation and creation.

Preferred Candidate Profile

- 1 to 5 years of experience in Social Media,



Digital Marketing or Content Marketing.
- Energetic, creative and highly enthusiastic about social media and digital trends.
- Strong understanding of Instagram, Reels, Facebook, YouTube and emerging content formats.
- Valuable content ideation, copywriting and communication skills.
- Hands-on knowledge of Meta Business Suite, YouTube Studio and social media analytics preferred.
- Familiarity with AI-based content creation tools will be an advantage.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
- Experience in Fashion, Textile, Lifestyle, Retail, FMCG or Consumer Brands preferred.

📌 Social Media Manager (Tiruppur)
🏢 Ramraj Cotton
📍 Tiruppur