- Own and manage Google & Meta Ads to drive revenue and business growth.
- Take end-to-end P&L; ownership for performance marketing.
- Develop and execute performance marketing strategies aligned with business objectives.
- Drive day-to-day revenue management, budgets, ROAS, CAC and overall campaign performance.
- Conduct RCA for performance gaps and implement corrective actions.
- Work closely with the NPD team to develop and execute go-to-market strategies for current product launches.
- Continuously optimize campaigns, budgets and customer acquisition to improve business profitability.
Qualifications & Experience:
- Bachelors/Masters degree in Marketing, Business Administration or a related field.
- 4–7 years of experience in Performance/Digital Marketing.
- Strong hands-on expertise in Google Ads & Meta Ads.
- Experience in P&L; ownership, revenue management and performance analytics.
- Strong understanding of ROAS, CAC, CPL/CPA, conversion funnels and campaign optimization.
- Experience in D2C, FMCG, E-commerce or consumer brands preferred.
- Strong analytical, problem-solving and stakeholder management skills.