We're looking for a creative YouTube writer to work on a long-form content project for a leading /n consumer brand. /n The project explores everyday India through stories, observations, data and culture. The /n subjects may often look ordinary on the surface, but the goal is to uncover the more interesting /n story underneath. /n We're looking for someone who can take a seemingly normal topic and make you think: /n "Wait... I never looked at it this way." /n What you'll be doing /n /n

- Writing long-form YouTube scripts from research, briefs and creative ideas

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- Turning everyday subjects into engaging, entertaining stories

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- Finding the larger human, cultural, behavioural or business insight within a simple topic

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- Creating strong hooks, narrative structures and payoffs that work for YouTube

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- Conducting research and turning data and information into storytelling, rather than simply

/n /n presenting facts /n /n

- Finding creative ways to tell a story while working within brand guidelines, factual requirements

/n /n and multiple layers of approval /n /n

- Making branded content feel like good content first, rather than advertising

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- Collaborating closely with the creative and production team through ideation, drafts and

/n /n revisions /n The kind of writer we're looking for /n You should be able to take something as ordinary as a product people buy, a habit people have, a /n trend people are following or something sitting in an Indian household and find a story worth /n telling about it. /n You should be naturally curious. /n You should enjoy asking why. /n And most importantly, you should be able to find a creative angle even when the subject itself /n doesn't sound particularly exciting.



/n This role is not just about writing well. It's about thinking well. /n Must have /n /n

- Previous experience writing long-form YouTube scripts

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- Strong understanding of YouTube storytelling and audience retention

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- Excellent research and fact-checking skills

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- Ability to structure a story rather than simply compile information

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- Strong conversational writing style

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- Ability to write in English/Hinglish depending on the requirement

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- Comfort working with feedback, revisions and brand constraints

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- A portfolio that demonstrates strong storytelling

/n /n Bonus points if you /n /n

- Have worked on documentary, explainer, culture, business or storytelling-led YouTube content

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- Have experience with branded content

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- Have worked with consumer brands

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- Have a strong understanding of Indian culture, consumers and internet behaviour

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- Regularly watch and analyse good YouTube content

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- Can come up with interesting story ideas from seemingly mundane subjects

/n /n Who should apply? /n If your first reaction to a seemingly boring topic is, "What's interesting about this?", this role may /n not be for you. /n If your instinct is, "Okay, but why do people do this?", we'd love to hear from you. /n Experience: 2–5 years preferred, but exceptional writers with strong work samples are welcome to /n apply. /n To apply /n Please share your CV and 3–5 long-form YouTube scripts you have written. Published video links /n are preferred wherever available. /n Engagement: Full time /n Location: Delhi NCR preferred. Writers from other cities are welcome to apply, provided they are /n /n

- open to relocating to Delhi NCR for the role.

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📌 YouTube Long-Form Writer (Delhi)
🏢 humour me
📍 Delhi