Digital Marketing Manager (DMM)

Key Responsibilities

* Manage Social Media platforms LinkedIn, Instagram & Facebook, including content planning, posting, engagement and growth.

- Manage and optimize Google Business Profiles (GMB) for all locations and improve local SEO/Google Maps visibility.
- Conduct SEO & Keyword Research and implement on-page SEO, meta tags, headings, URLs, internal linking and image optimization.
- Manage Website SEO, landing pages, website content and basic WordPress/CMS updates.
- Drive qualified lead generation through SEO, GMB, Meta, Google Ads, LinkedIn and other digital channels.
- Manage and optimize website enquiry forms, WhatsApp/Call CTAs and lead-capture mechanisms.
- Work on CRO (Conversion Rate Optimization) to improve website enquiries and conversion rates.
- Manage Meta Ads including lead-generation campaigns, audience targeting, retargeting and performance optimization.
- Handle basic Google Ads activities including search campaigns, keywords, negative keywords, ad copies and conversion tracking.
- Monitor Google Analytics & Search Console for traffic, rankings, conversions, indexing and search performance.
- Implement and monitor digital tracking including Meta Pixel,



UTM parameters, form tracking and lead-source tracking.
- Prepare weekly/monthly MIS reports covering traffic, rankings, GMB, social media, leads, CPL, campaigns and conversions.
- Coordinate with the website developer/design/content team for technical changes, creatives and website improvements.

Required Skills

* Digital Marketing & Lead Generation
- SEO, Local SEO & Keyword Research
- Google Business Profile (GMB)
- Social Media Marketing
- Meta Business Suite & Meta Ads
- Google Ads Basic to Intermediate
- Google Analytics & Search Console
- Website SEO & WordPress/CMS
- Landing Page & Conversion Optimization
- Basic understanding of HTML, tracking pixels, forms and conversion tracking
- Good communication and content-writing skills
- Robust analytical and reporting skills

###Key KPIs

Organic website traffic

Keyword ranking improvement

GMB/Google Maps visibility

Website enquiries

Qualified leads generated

Cost per Lead (CPL)

Social media growth & engagement

Website conversion rate

Digital brand visibility

Overall lead-generation performance

📌 Walk-in || Digital Marketing Manager (Jaipur)
🏢 On Point Express
📍 Jaipur