Vice President – MarketingGenefied Brand Protection Solutions Pvt. Ltd.

? New Delhi (On-site) | Full-time

About GenefiedGenefied is a B2B vertical SaaS company helping consumer brands know, reward and protect every link in their value chain, from factory to retailer to end consumer.

Our QR-based platform powers anti-counterfeiting, supply chain traceability, retailer and channel loyalty, consumer loyalty, digital warranty activation and certificate authentication. We serve 100+ enterprise clients across the globe, including Borosil, Crompton & Greaves, Bisleri, Legrand, Aditya Birla Group, Lux Industries, Amul Macho, Century Ply, Bodycare, Cavin Kare, Bata Shoes etc. across Apparel, Plywood, Auto-parts, Electronics, Helmets, Wires, FMCG, Tyres, Kitchen ware and more.

Genefied was recognised by The Economic Times (DG+ Awards) for the "Best AI-Powered Solution for Consumer Brands." With our AI-led analytics, brands turn every scan into actionable data that drives sales, retention and measurable ROI.

We are now scaling our enterprise SaaS platform to more customers, industries and countries, and we are looking for a marketing leader to build that growth engine.

The OpportunityThis is not a "maintain the brand" role. As VP Marketing, you will own how Genefied is seen, understood and chosen by enterprise brands in India and internationally.

You will shape the category narrative for loyalty, traceability, brand protection and Genefied's world. You will build a demand engine that feeds a growing sales and partner pipeline. You will also be the face of Genefied at industry events and conferences in multiple countries. You will work directly with the Founder & CEO and have real ownership of strategy, budget and team.

What You'll Own1. Brand, Positioning & Category Leadership

- Define and sharpen Genefied's brand story, messaging architecture and positioning across the full product suite.
- Turn complex technology (QR traceability, loyalty engines, AI analytics) into clear, outcome-led narratives that CXOs, sales heads and channel teams understand immediately.
- Establish Genefied as the go-to authority on channel loyalty and brand protection in every vertical we serve.

2.



Demand Generation & Pipeline

- Build and run a full-funnel B2B demand engine: ABM, digital, content, SEO/SEM, LinkedIn, email, webinars and field marketing.
- Own marketing-sourced and marketing-influenced pipeline targets, working closely with Sales.
- Design vertical-specific campaigns for FMCG, electricals, building materials, auto and more.

3. Go-to-Market & Product Marketing

- Lead launches for new products, modules and features with Product and Sales.
- Build sales enablement material: pitch decks, case studies, ROI calculators, battle cards and demo stories.
- Support entry into new international markets and the growth of Genefied's partner and reseller network.

4. Events, PR & Thought Leadership

- Plan and represent Genefied at national and international trade shows, industry conferences, CXO roundtables and partner events.
- Drive media relations, award entries, analyst engagement and founder and leadership thought leadership.
- Build a steady flow of customer success stories and ROI proof points.

5. Market Intelligence

- Run ongoing market research, competitor analysis and customer insight programmes.
- Identify new verticals, geographies and use cases where Genefied can win.

6. Team, Budget & Performance

- Build, lead and mentor a high-performing in-house marketing team, and manage agencies and freelancers.
- Own the marketing budget and allocate it for maximum ROI.
- Set up dashboards and report clearly on KPIs: pipeline, CAC, conversion rates, brand reach and campaign ROI.

What Success Looks Like (First 12 Months)
- A clear, differentiated Genefied brand and messaging framework, used consistently across sales, web, events and PR.
- A predictable, measurable demand engine contributing a significant share of enterprise pipeline.




- A visible Genefied presence at key industry events in India and priority international markets.
- A library of robust case studies and vertical playbooks that shorten sales cycles.
- A lean, capable marketing team with defined roles, processes and reporting.

What We're Looking ForMust-haves

- 6+ years in marketing, with at least 4–5 years in a role in B2B SaaS or technology-driven companies.
- Proven experience building strategic and annual marketing plans tied to revenue goals.
- Hands-on command of demand generation, ABM, digital marketing and multi-channel campaigns.
- Strong PR, media relations and corporate communications experience.
- A data-driven approach: comfortable with attribution, funnel metrics and marketing ROI reporting.
- Excellent written and spoken communication, with the ability to simplify complex solutions into compelling stories.
- A track record of working closely with Sales and Product on pipeline growth and product launches.
- Willingness to work on-site in New Delhi and travel frequently, both within India and internationally.

Good to have

- Experience marketing to enterprise brands in FMCG, consumer durables, building materials or auto.
- Exposure to loyalty, supply chain, traceability or martech/salestech platforms.
- Experience with international market entry or partner and channel marketing programmes.

Why Join Genefied
- ? Global exposure: Represent Genefied at trade shows, conferences and partner events across multiple countries, and help take an Indian SaaS brand to international markets.
- ? Build, don't just run: Shape the marketing function from the ground up with direct access to the Founder & CEO.
- ? Proven platform: Market a recognised, AI-powered product trusted by 100+ enterprise brands, with strong ROI stories behind it.
- ? Scale-up growth: Be part of Genefied's next phase of expansion across enterprise customers, new verticals, partners and geographies.
- ? High-impact network: Work with CXOs and leadership teams at some of India's most respected consumer brands.
- ? Ownership and growth: Real authority over strategy, budget and team, with a clear path to grow as the company grows.

📌 Vice President Marketing (New Delhi)
🏢 Genefied
📍 New Delhi