Job Description:

What You Will Own

Content Strategy & Educational Content Creation: Research audience needs and develop educational content that improves financial literacy.
Responsibilities include:

- · Conduct surveys and audience research
- · Identify financial knowledge gaps
- · Develop content calendars
- · Create newsletters
- · Write blogs and articles
- · Develop social media campaigns
- · Create educational e-books
- · Coordinate short-form video production
- · Organize content around:

- o Earn Money
- o Learn Money
- o Manage Money
- o Multiply Money
- Topics may include:

· Budgeting · Saving · Investing · Inflation · Taxes · Retirement · Estate planning · Insurance · Scams and fraud prevention · Entrepreneurship · Personal finance fundamentals

Membership Growth & Community Building: Build and scale our Financial Literacy Circles.
Responsibilities include:

- · Design membership experiences
- · Create onboarding journeys
- · Develop member engagement programs
- · Build premium and free membership offerings
- · Design welcome packages
- · Develop gifting memberships
- · Coordinate online and in-person events
- · Create affinity-group communities

Target audiences include:

- · Students
- · Young professionals
- · Working parents
- · Women
- · Entrepreneurs
- · Freelancers
- · Retirees
- · Seniors
- · Grandparents

Growth Marketing: Develop and execute audience growth strategies.
Responsibilities include:

- · Email campaigns
- · Newsletter growth
- · Social media growth
- · Community acquisition campaigns
- · Webinar promotion
- · Partnership marketing
- · Membership campaigns
- · Referral programs





Success will be measured through:

- · Subscriber growth
- · Member growth
- · Engagement
- · Educational reach
- · Event participation
- · Community retention

Strategic Partnerships: Identify and cultivate relationships with mission-aligned organizations.
Examples include:

- · Financial literacy nonprofits
- · Educational organizations
- · Universities
- · Skilled associations
- · Women's organizations
- · Employer groups

Coordinate:

- · Joint events
- · Educational campaigns
- · Resource sharing
- · Membership partnerships

Technology, Automation & Analytics: Implement practical, low-cost technology solutions such as:

- · HubSpot
- · Beehiiv
- · Circle
- · Stripe
- · Zoom
- · Zapier
- · Microsoft 365 + SharePoint
- · Canva
- · Claude/AI

Track:

- · Membership growth
- · Engagement
- · Newsletter performance
- · Webinar attendance
- · Website analytics
- · Community retention

Required Qualifications
Experience

- · 5-10 years of professional experience
- · Experience in digital marketing, community building, content marketing, growth marketing or program management
- · Proven ability to execute independently
- · Experience managing multiple projects simultaneously

Strongly Preferred

- · Experience building newsletters
- · Experience growing online communities
- · Experience with membership businesses
- · Startup or entrepreneurial experience
- · Creator economy experience
- · EdTech experience
- · Personal finance content experience

Please note that the candidates would be on Talisman’s Payroll

Interested candidates can reach out to me at [email protected] or 84519 05311

📌 We are hiring for Global Content and Community Manager & Marketing Lead (Remote - India) (Kolkata)
🏢 Talisman HR Solutions
📍 Kolkata