Scapia! A co-branded credit card that’s out there to make travel happen for people, by converting

ntheir everyday expenses into travel experiences. We’re a bunch of passionate people who

nwork together, brainstorm and debate with each other, and don’t stop until we’re but

nproud of our work. Customer delight tops everything else! We’ve worked hard to create an

nenvironment of honesty and passion that sets everyone up for success.

n

nWe are looking for a high-ownership growth lead to build and scale Scapia’s referral-led user acquisition engine for the credit card business. This role will own end-to-end performance across referral programs, community-led growth initiatives, influencer partnerships, affiliate networks, and user advocacy programs

n.You will be responsible for driving high-quality customer acquisition through scalable referral and engagement channels, building strong creator/community ecosystems, and continuously improving program performance across on-app and off-app channels.

nKey Responsibilities

n1. Referral Strategy & Program Ownership

nOwn the end-to-end referral growth strategy across: On-app & Off-app referral programs

nAffiliate and advocacy-led acquisition

nCommunity-driven user growth initiatives

nDesign and optimize referral mechanics, incentive structures, and engagement loops

nContinuously improve referral contribution, conversion rates, activation, and retention metrics

nIdentify new growth opportunities across user segments, channels, and partnerships

n

n2. Community & User Advocacy Programs

nBuild and scale community-led acquisition and engagement programs

nIdentify and nurture power users, ambassadors, and advocates





nCreate engagement frameworks to drive repeat referrals and organic word-of-mouth growth

nDesign gamification and recognition programs to improve participation and loyalty.

nDrive initiatives that strengthen user affinity and long-term engagement

n

n3. Influencer & Affiliate Partnerships

nBuild and manage influencer, affiliate, and creator-led acquisition programs

nIdentify and onboard high-potential influencers and growth partners

nDesign scalable partnership and incentive models

nCollaborate with creators and affiliates on campaigns and user acquisition initiatives

nTrack channel performance, ROI, and acquisition quality across partnerships

n

n4. Execution & Performance Management

nOwn end-to-end referral funnel performance :

nReferral generation → application → approval → activation

n

nTrack KPIs such as

n

n
- Referral contribution to acquisition
n
- Cost per acquisition (CPA)
n
- Referral conversion and activation rates
n
- Influencer / affiliate ROI
n
- Community engagement metrics
n
- Channel-wise productivity and scalability
n
- Build reporting dashboards and performance review mechanisms
n
- Run experiments and optimization initiatives to improve growth efficiency
n

n

n5. Program Operations & Governance





nEnsure operational excellence across referral and partnership programs

nDefine program rules, incentive governance, and abuse prevention mechanisms

nWork closely with CRM and operations teams to ensure smooth onboarding and user communication

nMonitor sourcing quality and program compliance

nDrive process improvements and automation opportunities

n

n6. Cross-functional Collaboration

nWork closely with:

nMarketing teams for campaigns, promotions, and amplification

nProduct & Growth teams to improve referral journeys and UX

nCRM teams for lifecycle communication and engagement

nAnalytics teams for tracking, experimentation, and insights

nOperations teams for execution and fulfillment

nIdeal Candidate Profile

nExperience

n4–6 years of experience in growth, referral programs, community growth, partnerships, or user acquisition

nPrior experience in consumer internet, fintech, credit cards, lending, or high-growth startups preferred

nHands-on experience managing:

n

n
- Referral or affiliate programs
n
- Influencer / creator partnerships
n
- Community or advocacy-led growth initiatives
n
- Cross-functional growth programs
n

n

nSkills & Competencies

n

n
- Strong understanding of referral mechanics, growth loops, and incentive design
n
- Experience scaling user acquisition programs through partnerships and communities
n
- Data-driven approach to experimentation and decision-making
n
- Strong stakeholder and partner management skills
n
- High ownership with strong execution capabilities
n
- Comfortable operating in fast-paced and ambiguous environments
n
- Solid communication and program management skills
n

📌 User Growth (Referral, Community & Partners Growth) (Bengaluru)
🏢 Scapia
📍 Bengaluru