Scapia! A co-branded credit card that’s out there to make travel happen for people, by convertingtheir everyday expenses into travel experiences. We’re a bunch of passionate people whowork together, brainstorm and debate with each other, and don’t stop until we’re butproud of our work. Customer delight tops everything else! We’ve worked hard to create anenvironment of honesty and passion that sets everyone up for success.

We are looking for a high-ownership growth lead to build and scale Scapia’s referral-led user acquisition engine for the credit card business. This role will own end-to-end performance across referral programs, community-led growth initiatives, influencer partnerships, affiliate networks, and user advocacy programsYou will be responsible for driving high-quality customer acquisition through scalable referral and engagement channels, building strong creator/community ecosystems, and continuously improving program performance across on-app and off-app channels.Key Responsibilities1.

Referral

Strategy &

- Program OwnershipOwn the end-to-end referral growth strategy across: On-app &
- Off-app referral programsAffiliate and advocacy-led acquisitionCommunity-driven user growth initiativesDesign and optimize referral mechanics, incentive structures, and engagement loopsContinuously improve referral contribution, conversion rates, activation, and retention metricsIdentify new growth opportunities across user segments, channels, and partnerships
- Community &
- User Advocacy ProgramsBuild and scale community-led acquisition and engagement programsIdentify and nurture power users,



ambassadors, and advocatesCreate engagement frameworks to drive repeat referrals and organic word-of-mouth growthDesign gamification and recognition programs to improve participation and loyalty.Drive initiatives that strengthen user affinity and long-term engagement
- Influencer &
- Affiliate PartnershipsBuild and manage influencer, affiliate, and creator-led acquisition programsIdentify and onboard high-potential influencers and growth partnersDesign scalable partnership and incentive modelsCollaborate with creators and affiliates on campaigns and user acquisition initiativesTrack channel performance, ROI, and acquisition quality across partnerships
- Execution &
- Performance ManagementOwn end-to-end referral funnel performance :Referral generation → application → approval → activation

Track KPIs such asReferral contribution to acquisitionCost per acquisition (CPA)Referral conversion and activation ratesInfluencer / affiliate ROICommunity engagement metricsChannel-wise productivity and scalabilityBuild reporting dashboards and performance review mechanismsRun experiments and optimization initiatives to improve growth efficiency

5.

Program

Operations &





- GovernanceEnsure operational excellence across referral and partnership programsDefine program rules, incentive governance, and abuse prevention mechanismsWork closely with CRM and operations teams to ensure smooth onboarding and user communicationMonitor sourcing quality and program complianceDrive process improvements and automation opportunities
- Cross-functional CollaborationWork closely with:Marketing teams for campaigns, promotions, and amplificationProduct &
- Growth teams to improve referral journeys and UXCRM teams for lifecycle communication and engagementAnalytics teams for tracking, experimentation, and insightsOperations teams for execution and fulfillmentIdeal Candidate ProfileExperience4–6 years of experience in growth, referral programs, community growth, partnerships, or user acquisitionPrior experience in consumer internet, fintech, credit cards, lending, or high-growth startups preferredHands-on experience managing:Referral or affiliate programsInfluencer / creator partnershipsCommunity or advocacy-led growth initiativesCross-functional growth programs

Skills &

- CompetenciesStrong understanding of referral mechanics, growth loops, and incentive designExperience scaling user acquisition programs through partnerships and communitiesData-driven approach to experimentation and decision-makingStrong stakeholder and partner management skillsHigh ownership with strong execution capabilitiesComfortable operating in rapid-paced and ambiguous environmentsStrong communication and program management skills

📌 User Growth (Referral, Community & Partners Growth) (Mumbai)
🏢 Scapia
📍 Mumbai