Scapia! A co-branded credit card that’s out there to make travel happen for people, by converting their everyday expenses into travel experiences. We’re a bunch of passionate people who work together, brainstorm and debate with each other, and don’t stop until we’re but proud of our work. Customer delight tops everything else! We’ve worked hard to create an environment of honesty and passion that sets everyone up for success.

We are looking for a high-ownership growth lead to build and scale Scapia’s referral-led user acquisition engine for the credit card business. This role will own end-to-end performance across referral programs, community-led growth initiatives, influencer partnerships, affiliate networks, and user advocacy programs

You will be responsible for driving high-quality customer acquisition through scalable referral and engagement channels, building strong creator/community ecosystems, and continuously improving program performance across on-app and off-app channels.

Key Responsibilities

1.

Referral

Strategy & Program Ownership

Own the end-to-end referral growth strategy across: On-app & Off-app referral programs

Affiliate and advocacy-led acquisition

Community-driven user growth initiatives

Design and optimize referral mechanics, incentive structures, and engagement loops

Continuously improve referral contribution, conversion rates, activation, and retention metrics

Identify current growth opportunities across user segments, channels, and partnerships

- Community & User Advocacy Programs

Build and scale community-led acquisition and engagement programs

Identify and nurture power users, ambassadors,



and advocates

Create engagement frameworks to drive repeat referrals and organic word-of-mouth growth

Design gamification and recognition programs to improve participation and loyalty.

Drive initiatives that strengthen user affinity and long-term engagement

- Influencer & Affiliate Partnerships

Build and manage influencer, affiliate, and creator-led acquisition programs

Identify and onboard high-potential influencers and growth partners

Design scalable partnership and incentive models

Collaborate with creators and affiliates on campaigns and user acquisition initiatives

Track channel performance, ROI, and acquisition quality across partnerships

- Execution & Performance Management

Own end-to-end referral funnel performance :

Referral generation → application → approval → activation

Track KPIs such as

Referral contribution to acquisition

Cost per acquisition (CPA)

Referral conversion and activation rates

Influencer / affiliate ROI

Community engagement metrics

Channel-wise productivity and scalability

Build reporting dashboards and performance review mechanisms

Run experiments and optimization initiatives to improve growth efficiency

5.

Program

Operations & Governance





Ensure operational excellence across referral and partnership programs

Define program rules, incentive governance, and abuse prevention mechanisms

Work closely with CRM and operations teams to ensure smooth onboarding and user communication

Monitor sourcing quality and program compliance

Drive process improvements and automation opportunities

- Cross-functional Collaboration

Work closely with

Marketing teams for campaigns, promotions, and amplification

Product & Growth teams to improve referral journeys and UX

CRM teams for lifecycle communication and engagement

Analytics teams for tracking, experimentation, and insights

Operations teams for execution and fulfillment

Ideal Candidate Profile

Experience

4–6 years of experience in growth, referral programs, community growth, partnerships, or user acquisition

Prior experience in consumer internet, fintech, credit cards, lending, or high-growth startups preferred

Hands-on experience managing:

Referral or affiliate programs

Influencer / creator partnerships

Community or advocacy-led growth initiatives

Cross-functional growth programs

Skills & Competencies

Strong understanding of referral mechanics, growth loops, and incentive design

Experience scaling user acquisition programs through partnerships and communities

Data-driven approach to experimentation and decision-making

Strong stakeholder and partner management skills

High ownership with strong execution capabilities

Comfortable operating in fast-paced and ambiguous environments

Strong communication and program management skills

📌 User Growth (Referral, Community & Partners Growth) (Mumbai)
🏢 Scapia
📍 Mumbai