5+ years of hands-on experience in Marketing Automation tools . The candidate will support the design, execution, and optimisation of multi-channel marketing campaigns, working closely with marketing and CRM teams to deliver effective customer journeys and personalised communications.
Key Requirements SAP Certified Associate Implementation Consultant – SAP Emarsys Customer Engagement . Hands-on experience with
SAP Emarsys as an end-to-end Marketing Automation tool . Solid understanding of multi-channel campaign execution, customer segmentation, personalisation, and marketing automation.
Job Responsibilities Execute and manage
multi-channel campaigns
including email, SMS, push notifications, web personalisation, and direct mail using SAP Emarsys. Create reusable
segments, contact lists, and automation workflows
to improve customer engagement and retention. Perform
audience segmentation and targeting
using customer data and Predictive AI models within Emarsys. Set up and monitor
A/B testing
and personalisation strategies. Generate
campaign performance reports
and share actionable insights with stakeholders. Ensure campaign execution complies with
GDPR, CCPA, and other global data privacy regulations . Support
process improvements
and contribute to campaign execution best practices. Act as an internal
Subject Matter Expert (SME)
for SAP Emarsys, providing guidance on best practices and mentoring/training junior team members. Collaborate with
clients and internal stakeholders
to align marketing campaigns with business objectives
📌 SAP Consultant (Mumbai)
🏢 TechVerito
📍 Mumbai
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