Summary:

The role is to develop, influence and drive the implementation of the growth agenda for his / her area.

Essential Duties and Responsibilities:

- Meet S&D; targets by effective implementation of area sales & development plans.
- Develop Sales forecast for all categories based on trends.
- Develop channel sales strategy for geography assigned in consultation with Manager.
- Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth.
- Plan and achieve distribution expansion as per budget plans.
- Stocks and logistics planning for the area.
- Ensure distributor claims are settled in time by proper scrutiny and on field verification.
- Ensure retention of agreed ROI for the distributors.
- Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
- Develop distribution strategy in line with changing channel mix.
- Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales.




- Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required.
- Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines.
- Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame.
- Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand.
- Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs.
- Plan for recent product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched.

Required Skills / Experience / Competencies:

- Education – Graduate Must, MBA preferable.
- 2-4 years of experience in General Trade from FMCG industry only.
- Good understanding of MS Excel is a must.
- Should be able to read and understand data.

📌 TSI GT - Siliguri
🏢 Brillon Consumer Products (Formerly known as SC Johnson
📍 Siliguri