Company Description Bot & Guy helps organizations build seamless digital products and expand their market presence through custom web and mobile software and high-converting digital marketing solutions. The company focuses on performance-driven growth, delivering measurable results for clients across industries.

In addition to services, Bot & Guy Academy equips emerging tech and marketing professionals with practical, real-world skills. Core offerings include web and mobile software development, performance and digital growth marketing, and education in practical tech and digital skills. Team members collaborate remotely, using modern tools and methods to drive digital innovation and client success.

Role Description This is a part-time, remote role for a TikTok & Snapchat Ads Specialist. The specialist will plan, build, and optimize paid advertising campaigns on TikTok and Snapchat, focusing on performance, audience growth, and lead or revenue generation.

Day-to-day tasks include conducting audience and competitor research, creating and refining ad creatives and copy, setting up and managing ad sets, monitoring campaign performance, and adjusting targeting, bids, and budgets based on data. The role also includes A/B testing creatives and formats, tracking key metrics, preparing performance reports, and collaborating with the marketing team to align campaigns with broader growth strategies. The specialist will stay current on platform updates, trends,



and best practices to ensure campaigns remain effective and compliant with platform policies.

Qualifications

- Proven experience managing paid campaigns on TikTok Ads Manager and Snapchat Ads, including audience targeting, bidding, and budget optimization.
- Solid performance marketing skills, including analytics interpretation, A/B testing, and data-driven decision making.
- Ability to create compelling short-form ad creatives and write clear, engaging ad copy tailored to TikTok and Snapchat audiences.
- Familiarity with tracking tools and pixels, and experience working with dashboards or analytics platforms to monitor campaign results.
- Solid understanding of digital marketing fundamentals, including funnel strategies, conversion optimization, and basic marketing KPIs (CTR, CPA, ROAS, etc.).
- Collaborative working style, with the ability to communicate clearly, manage multiple campaigns, and meet deadlines in a remote environment.
- Comfort with rapid experimentation, learning from results, and adapting to evolving platform trends and features.
- Prior experience in a growth or performance marketing role and familiarity with other social ad platforms (e.g., Meta, YouTube) are beneficial.
- Relevant education or training in marketing, communications, business, or related fields is a plus, as is participation in tech or marketing bootcamps or academies.

📌 Tiktok & Snapchat Ads Specialist (India)
🏢 Botu0026Guy Digital Services u0026 Academy
📍 India