# STURLITE ELECTRIC PRIVATE LIMITED

## Territory Sales Manager —

- Power | Wires &
- Cables &
- Switchgear

- Function: Sales &
- Business Development –
- Power Division

- Category: Wires, Cables &
- Switchgear
- Level: Territory / Frontline Sales Management
- Location: Assigned Territory / District HQ
- Reports To: Area Sales Manager / Regional Sales Manager / State Head
- Team: Sales Executives / Field Sales Team
- Travel: Extensive field travel across the assigned territory

## About the Role The Territory Sales Manager will be responsible for driving B2C / General Trade sales , expanding the dealer and distributor network, and increasing market penetration for Sturlite's Wires, Cables &

- Switchgear portfolio within the assigned territory.

The role requires strong knowledge of the electrical trade market, distributor-dealer-retailer networks, secondary sales and market development.

The ideal candidate should be a field-oriented sales professional who can independently manage a territory, develop new markets and build robust relationships with dealers, distributors, retailers and electricians.

## Key Responsibilities

### 1. Sales &

- Target Achievement

- Achieve monthly, quarterly and annual sales targets for the assigned territory.
- Drive primary and secondary sales through distributors and dealers.
- Ensure healthy product movement across Wires, Cables and Switchgear.
- Track daily/weekly sales performance and take corrective actions.
- Ensure achievement of territory-wise sales and distribution objectives.

### 2. Distributor &
- Dealer Management

- Identify and appoint suitable distributors and dealers.
- Develop and maintain strong relationships with electrical wholesalers, dealers and retailers.
- Ensure adequate stock availability and product visibility in the market.
- Monitor distributor performance, stock levels, outstanding payments and business potential.
- Improve productivity of existing distributors and dealers.

### 3.

Market

Development

- Develop new markets and untapped areas within the assigned territory.
- Conduct regular market visits and dealer/retailer meetings.
- Map potential distributors, dealers, retailers and electrical wholesalers.
- Monitor competitor pricing, schemes,



products and market activities.
- Build strong counter presence for Sturlite products.

### 4.

Secondary

Sales &
- Retail Execution

- Drive secondary sales and product movement at retailer level.
- Ensure effective beat planning and market coverage.
- Increase active retailer and dealer base.
- Monitor SKU availability and product movement.
- Implement dealer schemes and promotional activities effectively.
- Ensure proper visibility and merchandising at counters.

### 5. Team Coordination
- Guide and support Sales Executives / field sales team in the territory.
- Allocate beats and territories as required.
- Monitor field activity, productivity and market coverage.
- Conduct regular joint market visits.
- Coach team members on product knowledge, sales execution and distributor management.

### 6. Electrician &
- Influencer Engagement

- Develop relationships with electricians, contractors and other market influencers.
- Support electrician meets, product demonstrations and market activation activities.
- Drive enrolment and participation in the Sumangal Electrician Loyalty Programme.
- Generate product awareness and recommendation at the market level.

### 7. Collections &
- Commercial Management

- Monitor distributor outstanding and collection status.
- Ensure timely payment collection as per company policy.
- Understand dealer/distributor margins, schemes and commercial terms.
- Maintain healthy distributor ROI and business relationships.

### 8. Reporting &
- Market Intelligence

- Submit regular sales and market reports to the reporting manager.
- Track competitor pricing, schemes, launches and market movements.
- Provide actionable market intelligence.
- Maintain accurate customer and market data.
- Ensure timely use of SFA / mobile-based reporting tools.

## Key Performance Indicators





- Achievement of territory sales targets
- Primary & secondary sales growth
- New distributor/dealer appointments
- Active dealer and retailer base
- Market coverage and beat compliance
- Secondary sales and retail productivity
- Stock availability and SKU penetration
- Collection and outstanding control
- Product mix and market penetration
- Electrician / contractor engagement
- Territory expansion and new market development
- Field productivity

## Qualifications &

- Experience

### Essential
- 3–7 years of experience in Wires &
- Cables / Electrical / Switchgear / FMEG sales.

- Strong experience in B2C / General Trade / Trade Sales.
- Proven experience handling distributors, dealers and retailers.
- Experience in secondary sales and market development.
- Strong understanding of electrical distribution channels.
- Good knowledge of the assigned territory and local market.
- Graduate
- MBA is an advantage.
- Willingness to undertake extensive field travel.

###

## Ideal Candidate Profile

### Market Knowledge

Understands the local electrical market, dealer network, retailer structure and competitor landscape.

### Trade Network

Has strong working relationships with distributors, dealers, retailers and electrical wholesalers.

### Sales Driven

Takes ownership of territory targets, secondary sales and market execution.

### Market Builder

Can identify new business opportunities and develop untapped markets.

### Commercial Understanding

Understands pricing, margins, schemes, stock management and collections.

### Field Focused

Comfortable with extensive travel and regular dealer/retailer visits.

### Relationship Builder

Can establish and maintain long-term relationships with channel partners and market influencers.

## What Sturlite Offers

- Opportunity to work with a growing Wires &
- Cables and Switchgear business.
- Opportunity to build and develop new territories.
- Exposure to a growing electrical product portfolio.
- Opportunity to work closely with senior sales leadership.
- Career growth opportunities into ASM / RSM / State Head** roles as the business expands.

### Join Sturlite and Build the Market.

Drive

Growth.

Grow Your

Career.

📌 Territory Sales Manager (TSM) – Wires & Cables (Ranchi)
🏢 Sturlite India
📍 Ranchi