Job Description

Graphic Designer Job Responsibilities:

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· 2. Key Responsibilities

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- Design and manage all social media creatives, including static posts, carousels, reels covers, story templates, and campaign graphics for platforms such as Instagram, Facebook, LinkedIn, YouTube, and Twitter/X.
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- Create and manage print media materials including brochures, pamphlets, event leaflets, prospectuses, newsletters, and institutional reports.
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- Design large-format outputs such as banners, standees, hoardings, billboards, and campus signage for events, admissions drives, and institutional announcements.
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- Develop advertisements for print (newspapers, magazines) and digital platforms (Google Display, social media ads, website banners) in line with campaign objectives.
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- Design and maintain static web pages, landing pages, and digital assets in coordination with the web/IT team.
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- Collaborate closely with the existing graphic designer to divide workload, maintain design consistency, and mentor/guide on brand guidelines where required.
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- Work directly with the Dean, Branding & Communication to understand messaging priorities, translate concepts into visuals, and present design options for approval.
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- Maintain and evolve the institute's visual brand identity (colors, typography, logo usage, templates) across all departments and campaigns.
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- Coordinate with printers, vendors, and print houses for production, proofing, and quality control of print materials.
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- Manage multiple design requests simultaneously from various departments (Admissions, Placement, Events, Academics, Administration) while maintaining priority and deadlines.
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- Build and maintain a design asset library (templates, icons, photography, brand elements) for reuse and efficiency.
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- Stay updated with current design trends, social media formats, and print production techniques relevant to the education sector.
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- Support photography/videography coordination for events when required, and use visual assets in design output.
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- Ensure all designs comply with brand guidelines, accreditation/regulatory display requirements and institutional standards.
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3. Educational Qualifications

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- Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a related field (e.g., BFA, B.Des, Diploma in Commercial Art/Applied Art).
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- Additional certification in Graphic Design, UI/UX, or Digital Media Design will be an added advantage.
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- A strong portfolio demonstrating both social media and print design work will be considered equally important as formal qualifications.
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4. Experience Required

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- Minimum 4 to 8 years of relevant, hands-on experience in graphic design, with a proven portfolio spanning both digital/social media and print media design.
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- Prior experience working with an educational institute, university, corporate marketing/branding team, design agency, or media house is preferred.
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- Demonstrated experience managing high design volume across multiple concurrent projects and stakeholders.
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- Experience liaising with vendors/print houses for production of large-format print material (hoardings, banners, standees) is preferred.
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- Experience mentoring or working alongside junior designers in a collaborative team setup.
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5. Skills & Competencies

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Technical / Design Skills

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- Expert proficiency in Adobe Creative Suite — Photoshop, Illustrator, InDesign (mandatory); Figma, CorelDRAW, After Effects/Premiere Pro (preferred).
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- Working knowledge of Canva or similar rapid-design tools for quick social media turnarounds.
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- Strong understanding of layout, typography, color theory, and composition for both digital and print formats.
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- Sound knowledge of print production processes: paper types, finishes, CMYK/RGB color modes, bleed/trim/safe areas, and pre-press file preparation.
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- Understanding of platform-specific design specifications for social media (image sizes, aspect ratios, carousel formats, reels covers, etc.).
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- Basic understanding of branding principles and ability to maintain visual consistency across all deliverables.
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- Familiarity with large-format print design (hoardings, banners) including scale and resolution considerations.
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- Basic knowledge of web design principles (for static page design) — Figma/Adobe XD exposure is a plus.
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- Effective use of AI tools in graphic design is expected.
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Behavioral / Soft Skills

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- Solid creative and conceptual thinking with the ability to translate briefs into compelling visuals.
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- Excellent time management and ability to handle multiple deadlines simultaneously.
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- Strong collaboration and teamwork skills, especially in working alongside another designer and cross-functional departments.
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- Good communication skills to interpret briefs from the Dean and other stakeholders accurately.
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- Attention to detail and commitment to quality and brand consistency.
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- Ability to take and incorporate feedback constructively and iterate quickly.
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- Ownership mindset with the ability to work independently as well as in a team.
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- Adaptability to work on both quick-turnaround social content and longer-timeline print projects.
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6. Key Performance Indicators (KPIs)

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- Timely delivery of design assets against agreed turnaround times (e.g., % of tasks delivered on/before deadline).
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- Design quality and brand consistency score, as reviewed periodically by the Dean, Branding & Communication.
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- Volume and variety of deliverables completed per month (social media creatives, print collateral, banners, etc.).
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- Reduction in design revision cycles/rework due to errors or brand inconsistency.
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- Successful and error-free execution of print material (no printing errors, correct specifications, on-time vendor coordination).
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- Stakeholder satisfaction score from internal departments (Admissions, Events, Academics, Administration) requesting design support.
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- Contribution to and maintenance of the brand asset/template library (measurable by templates created/updated).
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- Successful collaboration and workload balance with the existing graphic designer, with no missed institutional deadlines.
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7. Reporting & Working Relationships

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- Reports To: Dean, Branding & Communication.
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- Collaborates With: Existing Graphic Designer/Design Team (peer-level collaboration and workload sharing), Marketing & Social Media team, Admissions & Placement Cell, Event Committees, Academic Departments, and external vendors/print houses.
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- Work Location: On-site at MIT Academy of Engineering campus, Pune (this is a work-from-office role; not remote or hybrid).
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8. Compensation & Other Details

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Compensation will be commensurate with experience and industry standards, as per institute norms. Exact salary band, benefits, and joining timeline will be finalized by Management based on the candidate's profile.

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Experience Required

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4 to 8 years in graphic design, preferably including education, media, or corporate branding

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Salary

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At par and in line with Institute Policy, based on experience and demonstrated abilities.

📌 Graphic Designer (Pune)
🏢 MIT Academy of Engineering
📍 Pune