Job Description

Location: Sakinaka, Mumbai (On-site)

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About Flo

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Flo is one of India's fastest-growing D2C sleep solution brands, focused on delivering innovative products and exceptional customer experiences. We are building a high-performance team that thrives on ownership, collaboration, and continuous learning.

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Why Join Flo?

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- Opportunity to work with a fast-growing consumer brand.
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- Direct exposure to leadership and strategic decision-making.
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- High ownership, autonomy, and impact across business functions.
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- Team-oriented and growth-oriented work environment.
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Key Responsibilities

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- Own the end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and other digital channels.
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- Manage and optimize marketing budgets across multiple campaign objectives and stages of the customer journey.
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- Collaborate with cross-functional teams to plan campaigns, set performance goals, and analyze results.
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- Build and maintain reporting dashboards using Google Analytics 4 and Looker Studio to generate actionable insights.
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- Identify growth opportunities and implement automation workflows using tools such as Zapier and platform-native solutions.
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- Conduct performance audits, conversion tracking implementation, attribution analysis, and ongoing campaign optimization.
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- Monitor industry trends, platform updates, and emerging AI-driven marketing tools to improve campaign effectiveness.
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Requirements

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- 4+ years of hands-on experience in Performance Marketing or Digital Marketing, either agency-side or brand-side.
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- Demonstrated success managing performance campaigns across awareness, consideration, and conversion objectives.
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- Experience managing significant monthly advertising budgets and delivering measurable business outcomes.
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- Strong expertise in Google Ads (Search, Display, Shopping, Performance Max, YouTube).
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- Strong understanding of Meta Ads (Facebook and Instagram), including campaign structure, testing methodologies, and scaling strategies.
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- Experience setting up and managing Google Merchant Center (GMC), Google Business Profile (GMB), pixels, and conversion tracking.
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- Proficiency in Google Analytics 4 (GA4) and Looker Studio.
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- Experience with automation tools such as Zapier or similar workflow platforms.
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- Advanced Excel or Google Sheets skills for reporting, analysis, and performance insights.
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- Strong analytical, problem-solving, and communication skills.
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- Experience with Amazon, Flipkart, Zepto, Blinkit, or other marketplace/quick-commerce advertising platforms is an added advantage.
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📌 Performance Marketing Lead (Mumbai)
🏢 Flo Mattress
📍 Mumbai