WE ARE HIRING | GENERAL MANAGER – EAST ZONE Location:

East India Function:

Sales & Business Development Industry:

Apparel | Rainwear | Winterwear | Outerwear CTC:

Up to ₹40–45 LPA Reporting To:

Business Head / Director We are looking for an experienced

General Manager – East Zone

to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region. Key Responsibilities • Develop and execute the East Zone sales strategy for Rainwear & Winterwear categories. • Drive business across

West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets . • Manage and expand distributor, dealer, MBO, retail and institutional networks. • Own revenue, sales targets, profitability, collections and channel productivity. • Lead and mentor the regional sales team and field force. • Identify current markets and appoint strategic channel partners. • Develop seasonal sales plans aligned with monsoon and winter demand cycles. • Track competition, pricing, schemes, product trends and market intelligence. • Ensure effective primary & secondary sales,



stock rotation and distributor productivity. • Work closely with Product, Marketing, Supply Chain and Production teams. • Conduct regular market visits and drive territory-wise growth plans. Candidate Profile • Graduate / MBA in Sales & Marketing preferred. •

15+ years of experience

in Sales & Business Development. • Strong experience in

East India markets

with an established distributor/dealer/retail network. • Candidates from

Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear

will be preferred. • Proven experience managing large sales teams and zonal/regional businesses. • Strong understanding of

General Trade, MBO, Distributor & Retail channels . • Excellent commercial acumen with knowledge of margins, schemes, collections and profitability. • Willingness to travel extensively across the East Zone. Interested candidates can share their updated CV at: Akshay Solanki [email protected] Unison International

📌 General Manager (West Bengal)
🏢 UNISON INTERNATIONAL CONSULTING ( The Recruitment
📍 West Bengal