Function: Marketing and Branding

Designation: Martech Executive

Open Position: 01

Location: Hyderabad

About Keus

Keus is at the forefront of integrating elegant design with state-of-the-art technology in smart home automation and architectural lighting. Our mission is to transcend ordinary living, offering a luxurious smart home experience that is seamless and beyond compare.Our philosophy is centered around a design-first approach, where impeccable aesthetics meet unparalleled functionality. At Keus, a cadre of leading Industrial Designers, Electronics and Electrical Engineers, and Software Architects, merge their expertise to redefine industry standards and craft bespoke smart home products and solutions that lead the way in innovation.

We pride ourselves on being the benchmark of sophistication and holistic smart home experiences in India, relentlessly innovating not only to meet but redefine global standards. Keus is on an ambitious path of expansion, with 2024 marking our entry into the thriving markets of Mumbai, Bangalore, Pune, and Delhi. Our strategy involves directly engaging with Architects, Interior Designers, and leveraging Digital Marketing to enhance our customer reach.

Discover more about our vision and offerings:

- Visit our website: www.keus.in
- Watch us on YouTube: KeusSmartHome
- Follow us on Instagram: @keussmarthome

Join us in shaping the future of luxurious Smart living.

Position Overview:

Keus is looking for a Martech Executive who can build and continuously improve the technology and automation behind our customer lead journey. This is not a conventional digital marketing role.

We are looking for someone who is strong with technology but understands marketing deeply — someone who can understand how a customer moves through the funnel, identify where leads are leaking, determine when communication should be triggered, connect different platforms, and build automated journeys that improve customer experience and conversion.

The role will work across Keus and ARDEO Lights , identifying opportunities to nurture, cross-sell, and upsell customers across both brands.

Key Responsibilities:

1. Lead Journey & Marketing Automation

- Understand the complete lead journey from the first digital interaction to eventual conversion.
- Build robust automation journeys across different stages of the customer funnel.
- Identify the right communication, channel, timing, sales notifications, nurture journeys, and re-engagement opportunities for each stage.
- Ensure leads do not disappear simply because they are not ready to convert immediately.

2. CRM & Ticket-Based Automation

- Work closely with the CRM team to understand and improve how leads move through TeleCRM and Adwait.
- Translate business requirements into clear CRM triggers, workflows, and automation logic.
- Define how CRM systems should work from a marketing and customer-journey perspective.

3. WhatsApp Automation

- Own the technology and journey logic behind WhatsApp communication.
- Work with WhatsApp Business Platform, WhatsApp APIs, and WhatsApp Business Solution Providers such as Gupshup.
- Manage message templates, automated notifications, event-based triggers, segmentation, lifecycle communication, and campaign journeys.
- Work closely with the WhatsApp Marketing Executive to define customer segments and communication journeys.

4. APIs, Webhooks & Integrations

- Read and understand API documentation and how different applications communicate with each other.
- Work with APIs, webhooks, payloads, events, triggers, authentication, field mapping, data passing, and data synchronisation.
- Understand integrations between landing pages, TeleCRM, Adwait,



WhatsApp, and other marketing applications.
- Work closely with the Technology team for integrations requiring development and configure integrations using existing tools wherever possible.

5. Lead Leakage & Nurturing

- Identify where leads are dropping out of the customer journey.
- Build segments for leads that are not contacted, not qualified, have not booked demos, have completed demos without further movement, dormant opportunities, old enquiries, previously lost leads, and customers worth reactivating.
- Define appropriate nurture and reactivation journeys for each relevant segment.

6. Marketing Tracking & Attribution

- Build and maintain a robust tracking framework for digital marketing.
- Work with Google Tag Manager, Google Analytics, Google Ads conversion tracking, Meta/Facebook tracking, UTM parameters, source and medium tracking, landing-page tracking, event tracking, conversion tracking, and lead-source attribution .
- Ensure relevant campaign information travels with the lead into the CRM.
- Help Marketing understand which campaigns, ads, and landing pages generate leads, qualified leads, demos, and conversions.

7. Email & Multi-Channel Journeys

- Build automated communication journeys across email and other relevant channels.
- Develop journeys for lead nurturing, demo reminders, educational communication, post-demo follow-ups, dormant lead reactivation, cross-sell, upsell, and customer lifecycle communication.
- Determine the right message, channel, timing, and trigger for each customer stage.

8. Keus & ARDEO Lights Cross-Sell Journeys

- Identify opportunities to introduce ARDEO Lights to Keus customers and Keus automation to ARDEO Lights customers.
- Build the data logic, customer segments, CRM triggers, and automated communication required for these journeys.
- Develop an integrated customer lifecycle across both brands.

9. Demo Booking Journey

- Continuously improve the journey from digital lead generation to Experience Centre demo booking.
- Analyse the flow from Ad → Landing Page / WhatsApp → Lead → Inside Sales → Qualification → Demo Booking → Experience Centre .
- Improve demo booking, automated confirmations, reminders, calendar integrations, lead routing, follow-ups, information capture, and team handoffs.

10. AI & Emerging Marketing Technology

- Stay updated on AI tools, AI agents, marketing automation platforms, CRM tools, WhatsApp technology, advertising-platform integrations, workflow automation, customer engagement platforms, tracking technologies, and analytics tools.
- Evaluate and implement new technologies that can reduce manual work, improve customer journeys, improve lead conversion, enhance tracking, or help teams work more efficiently.

Key Measures of Success

- Marketing automation coverage and effectiveness.
- Reduction in lead leakage.
- Improvement in lead nurturing and reactivation.
- Accuracy of campaign and lead-source tracking.
- Number of meaningful customer journeys automated.
- Reliability of CRM triggers and integrations.
- Improvement in the demo-booking journey.
- Accuracy of data passing between platforms.
- Implementation of cross-sell and upsell journeys.
- Reduction in repetitive manual processes.
- Speed of implementing current integrations.




- Adoption of relevant AI and MarTech capabilities.

Key Competencies

- Marketing Automation: Customer journeys, lifecycle marketing, lead nurturing, CRM workflows, segmentation, trigger-based communication.
- Marketing Technology: APIs, webhooks, integrations, data mapping, workflow automation, CRM systems.
- Customer Engagement: WhatsApp Business, BSP platforms, email marketing, automated communication.
- Analytics & Tracking: Google Tag Manager, Google Analytics, Google Ads tracking, Meta tracking, UTMs, conversion tracking, attribution.
- Marketing Understanding: Lead lifecycle, customer funnel, TOFU/MOFU/BOFU, performance marketing, retargeting, cross-selling, upselling.
- Emerging Technology: AI tools, AI agents, marketing automation platforms, workflow automation.

Qualifications

- Experience: 2–5 years in one or more of the following:
- Marketing Technology
- Marketing Automation
- CRM Operations
- Lifecycle Marketing
- Growth Marketing
- Marketing Analytics
- Customer Engagement Technology
- A background in Technology, Engineering, or Computer Science combined with strong marketing understanding would be highly relevant.
- Experience in a digital-first or considered-purchase business would be an advantage.

Hands-On Exposure Candidates should have practical exposure to several of the following:

- Google Tag Manager
- Google Analytics
- Google Ads tracking
- Meta Business tools
- WhatsApp Business Platform
- WhatsApp BSPs such as Gupshup
- CRM platforms
- Email marketing platforms
- APIs
- Webhooks
- Workflow automation tools
- Landing-page and form integrations
- AI-powered automation tools

The role requires more than surface-level usage of these applications. The candidate should understand how systems work, how data moves between them, and how they can be connected to create better customer journeys.

Role Clarity

This is not primarily :

- A CRM data-entry position.
- A WhatsApp campaign execution position.
- An email marketing execution position.
- A performance marketing/media-buying position.
- A reporting-only position.
- A software developer position.

The role connects these areas into one intelligent marketing technology ecosystem. Cross-Functional Collaboration The role will collaborate closely with:

- CRM Team – Lead stages, ticket structures, fields, triggers, and workflows.
- Technology Team – APIs, webhooks, tracking, and platform integrations.
- Performance Marketing Team – Campaign, source, and attribution information.
- Inside Sales Team – Lead handling, lead leakage, and automation opportunities.
- WhatsApp Marketing Executive – Audience segments and lifecycle campaigns.
- Sales Team – Post-qualification customer journey and nurturing opportunities.
- Brand & Marketing Teams – Customer communication relevant to each stage of the journey.

Keus Culture: Join a team that is passionate about innovation and excellence. At Keus, we value creativity, collaboration, ownership and a commitment to leading the smart home revolution.

What Keus Offers

- An opportunity to build and shape the Marketing Technology ecosystem.
- Exposure to the complete customer journey from digital interaction to Experience Centre demo and eventual conversion.
- Opportunity to work across Marketing, Sales, CRM, and Technology.
- The opportunity to shape how automation, communication, tracking, data, and AI work together across Keus and ARDEO Lights.
- A rapidly evolving environment focused on technology, automation, and customer experience.

Keus is an Equal Opportunity Employer; We celebrate diversity and are committed to creating an inclusive environment for all employees.

📌 Technical Marketing Specialist (Hyderabad)
🏢 Keus Smart Home
📍 Hyderabad