Job Description

Job Title - Senior Manager, B2B Paid Media

n

Shift schedule - 5:00 PM to 2:00 AM IST (4 day WFO, 1 day WFH)

n

Location - Kharadi, Pune 411014

n

The Role

n

Hands-on paid media lead managing Search, Social, and Programmatic across Unbound IA's B2B client portfolio. Multi-client agency role — you'll run campaigns for midsize and enterprise B2B accounts simultaneously across verticals, compliance environments, and buying committee structures. Execution first, strategy second: inside platforms daily, but also owning channel mix, testing roadmaps, and client performance narratives focused on pipeline and revenue.

n

Who You Are

n

n
- Engineer by temperament. You build systems, automate reporting, and find data anomalies before the client does.
n
- Genuinely AI-forward — you've tested AI bidding strategies, automated creative workflows, or built tooling that replaced manual processes.
n
- Detail-obsessed: UTMs, conversion tracking, naming conventions, budget pacing. You catch the small errors before they become expensive ones.
n
- Think in data. Pivot tables, A/B tests, and client-ready explanations — all fluent.
n

n

What You'll Own

n

Paid Search (Primary)

n

n
- Set up, build, manage, and optimize campaigns in Google Ads and Microsoft Advertising across multiple B2B accounts simultaneously.
n
- Own keyword strategy, ad group architecture, bidding, and Quality Score optimization.
n
- Manage Search, Display, Demand Gen, Performance Max, and YouTube where applicable.
n
- Configure offline conversion tracking (GCLID passback to Salesforce/HubSpot) to optimize toward SQLs and pipeline.
n

n

Paid Social

n

n
- Set up, run full-funnel paid social on LinkedIn (primary) and Meta — firmographic targeting, ABM lists, CRM-based custom audiences.
n
- Develop Thought Leader Ads, Document Ads,



and Conversation Ads for high-touch ABM accounts.
n
- Activate and test Reddit and Quora campaigns for niche B2B communities.
n

n

Client Communication & Compliance

n

n
- Weekly performance updates and monthly strategic reviews with data-backed recommendations.
n
- Maintain campaign records and audit trails; stay current on platform policies and privacy restrictions.
n

n

Must-Have Qualifications

n

n
- 5+ years hands-on paid search — B2B, multi-account, global campaigns in Google Ads and Microsoft Advertising. Deep technical fluency required.
n
- 3+ years paid social — B2B, LinkedIn Campaign Manager and Meta Business Manager. Firmographic targeting, ABM lists, CRM syncs, buying committee strategies.
n
- Deep analytics: GA4, Looker Studio, BI tools. Build dashboards, configure conversion events, troubleshoot attribution.
n
- CRM/martech stack knowledge: Salesforce, HubSpot, or equivalent. Lead lifecycle, MQL/SQL definitions, CRM-to-platform data flows.
n

n

About Unbound IA

n

Unbound IA is a B2B performance marketing agency built on a simple thesis: the competitive advantage for a media agency in 2026 isn't headcount. It's the quality of the autonomous systems you build to run campaigns smarter, faster, and with more precision than manual operations allow.

n

We pair senior-level strategic execution with a modern, AI-augmented martech stack. Our clients are midsize and enterprise B2B companies — many in SaaS and financial services — who need sophisticated paid media programs that deliver pipeline, not just leads. We operate with small, senior teams where every person owns their outcomes end-to-end.

n

If you're used to running campaigns in a big agency where someone else handles the tracking, someone else builds the dashboards, and someone else talks to the client — this isn't that.

n

Here, you own the full stack. And that's what makes it compelling.

📌 Paid Media Manager (Pune)
🏢 Unbound IA
📍 Pune