Job Description

About the Role

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We are looking for a highly driven Marketing Specialist to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.

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The ideal candidate should be capable of independently handling campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.

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Key Responsibilities

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- Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
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- Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation.
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- Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.
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- Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.
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- Analyze campaign performance data and derive actionable insights to improve overall account efficiency.
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- Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting.
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- Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, audience setup, and conversion events.
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- Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.
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- Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.
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- Prepare daily, weekly, and monthly performance reports with optimization recommendations and business insights.
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Required Skills & Experience

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- Minimum 2–3 years of hands-on experience in managing Meta advertising campaigns.
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- Strong expertise in Meta Ads Manager with proven campaign optimization experience.
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- Good understanding of performance marketing metrics, attribution models, and conversion tracking.
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- Experience in handling campaigns across lead generation, app installs, website traffic, and e-commerce objectives.
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- Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.
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- Strong analytical and problem-solving skills with the ability to interpret campaign data effectively.
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- Experience in budget management and scaling high-performing campaigns.
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- Ability to work in a fast-paced workplace and manage multiple campaigns simultaneously.
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- Good communication and stakeholder management skills.
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📌 Media Planner - Meta Ads (Bengaluru Urban)
🏢 Grapes Worldwide
📍 Bengaluru Urban