Job Description

We're looking for a creative YouTube writer to work on a long-form content project for a leading

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consumer brand.

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The project explores everyday India through stories, observations, data and culture. The

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subjects may often look ordinary on the surface, but the goal is to uncover the more interesting

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story underneath.

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We're looking for someone who can take a seemingly normal topic and make you think:

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"Wait... I never looked at it this way."

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What you'll be doing

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- Writing long-form YouTube scripts from research, briefs and creative ideas
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- Turning everyday subjects into engaging, entertaining stories
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- Finding the larger human, cultural, behavioural or business insight within a simple topic
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- Creating strong hooks, narrative structures and payoffs that work for YouTube
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- Conducting research and turning data and information into storytelling, rather than simply
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presenting facts

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- Finding creative ways to tell a story while working within brand guidelines, factual requirements
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and multiple layers of approval

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- Making branded content feel like good content first, rather than advertising
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- Collaborating closely with the creative and production team through ideation, drafts and
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revisions

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The kind of writer we're looking for

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You should be able to take something as ordinary as a product people buy, a habit people have, a

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trend people are following or something sitting in an Indian household and find a story worth

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telling about it.

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You should be naturally curious.

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You should enjoy asking why.

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And most importantly, you should be able to find a creative angle even when the subject itself

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doesn't sound particularly exciting.

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This role is not just about writing well. It's about thinking well.

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Must have

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- Previous experience writing long-form YouTube scripts
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- Strong understanding of YouTube storytelling and audience retention
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- Excellent research and fact-checking skills
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- Ability to structure a story rather than simply compile information
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- Solid conversational writing style
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- Ability to write in English/Hinglish depending on the requirement
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- Comfort working with feedback, revisions and brand constraints
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- A portfolio that demonstrates strong storytelling
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Bonus points if you

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- Have worked on documentary, explainer, culture, business or storytelling-led YouTube content
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- Have experience with branded content
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- Have worked with consumer brands
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- Have a strong understanding of Indian culture, consumers and internet behaviour
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- Regularly watch and analyse good YouTube content
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- Can come up with interesting story ideas from seemingly mundane subjects
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Who should apply?

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If your first reaction to a seemingly boring topic is, "What's interesting about this?", this role may

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not be for you.

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If your instinct is, "Okay, but why do people do this?", we'd love to hear from you.

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Experience: 2–5 years preferred, but exceptional writers with strong work samples are welcome to

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apply.

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To apply

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Please share your CV and 3–5 long-form YouTube scripts you have written. Published video links

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are preferred wherever available.

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Engagement: Full-time

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Location: Delhi NCR preferred. Writers from other cities are welcome to apply, provided they are

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- open to relocating to Delhi NCR for the role.
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📌 YouTube Long-Form Writer (New Delhi)
🏢 humour me
📍 New Delhi