Company : Client of Adecco -US based Ecommerce Gemstone JewelryTitle: Sr.Social Media ManagerExperience : 8-14yearsLocation: Jaipur, Rajasthan

Strategic Responsibilities1.

Brand

Architecture &

- Campaign Strategy●

Strategic Vision

Design and implement multi-channel social media strategies that challenge the status quo in the jewelry industry.●

Brand Consistency

Serve as the custodian of brand voice, ensuring every communication reflects company's luxury positioning and heritage.● Ad Spend &

- Resource Allocation:

Strategically plan and allocate the social media budget across organic and paid channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube) to ensure maximum market penetration .● ROAS-Driven Performance:

Design and manage social advertisement campaigns with a primary focus on driving sales, revenue, and high

Return on Ad Spend (ROAS).●

Full-Funnel Integration:

Develop original concepts for organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube to drive both awareness and sales.●

Competitive Intelligence

Conduct high-level research and competitor monitoring to identify market gaps and white-space opportunities.

2.

Content

Engineering &

- Creative Leadership●

Narrative Development

Adapt complex creative briefs into persuasive communication ideas and explicit, concise copy.●

Video &

- Script Strategy:

Lead the creation of video scripts and high-impact concepts designed for maximum engagement and viral potential.●

Creative Direction

Understand and implement different language styles to appeal to diverse global luxury markets.●

Review Excellence





Establish a rigorous self-editing and content review process to ensure high-quality output with minimal rework.●

Engagement Rate Optimization

Drive original concepts and execution activities (tweeting, sharing, engaging) designed specifically to increase social reach and deepen audience engagement.

3.

Performance

Intelligence &

- Data Analytics●

Insight-Driven Strategy:

Analyze interaction data and customer visits to create comprehensive reports that pivot and improve future marketing strategies.

●

KPI Ownership

Define and track critical social media KPIs and web traffic metrics, reporting progress directly to senior marketing management.●

Optimization

Use data-backed insights to optimize copy, landing pages, and posts based on specific target audience behavior.

- Ecosystem &
- Influence Management●

Influencer Partnership

Strategically identify and handle high-level influencer marketing campaigns to amplify brand reach.●

Platform Innovation

Lead the brand’s expansion into new and emerging social platforms while optimizing presence on existing channels.●

Advertising Strategy

Oversee social media advertisement and budget allocation to strategically amplify high-priority campaigns.

- Leadership●

Branding Mastery

Advanced knowledge of high-end luxury branding and digital positioning.● Financial Acumen:

Hands-on experience running large-scale advertisements with a proven track record of hitting specific ROAS and conversion goals.● Metric Expertise:

Deep understanding of social media KPIs, web traffic metrics, and engagement rate algorithms.● Leadership Proactivity:

A self-starter capable of pushing projects forward under minimal supervision while fostering a culture of collaboration.

📌 Sr Social Media Manager (Mumbai)
🏢 Adecco
📍 Mumbai