Role description The Salesforce Senior Marketing Cloud Developer is responsible for designing developing and optimizing scalable datadriven marketing automation solutions using Salesforce Marketing Cloud The role focuses on handson development across email mobile and digital channels deep data modeling integrations and advanced personalization while ensuring performance security and compliance
Key Responsibilities
Salesforce Marketing Cloud Development
Design and develop solutions using Salesforce Marketing Cloud modules
Email Studio
Automation Studio
Journey Builder
Mobile Studio SMS Push
Personalization Interaction Studio good to have
Implement complex customer journeys using Journey Builder with entry sources decision splits and engagement logic
Develop email templates landing pages microsites and preference centers using
AMPscript
SSJS
HTML CSS
Build and optimize Automation Studio workflows using SQL scripting and activities
Data Management Architecture
Design scalable data extensions and contact models
Write complex SQL queries for segmentation audience building and personalization
Implement data ingestion and synchronization from Salesforce SalesService Cloud and external systems
Ensure data quality performance optimization and governance within SFMC
Integrations API Development
Design and implement integrations using
REST SOAP APIs
Marketing Cloud Connect
Web services for eventbased triggers
Integrate SFMC with CRM ecommerce CDP and thirdparty systems
Support realtime and batch integration patterns
Handle error management retries and monitoring
Personalization Automation Analytics
Implement agile content personalization logic and advanced segmentation
Support behavioral and eventdriven marketing use cases
Enable tracking reporting and performance analytics for campaigns
Collaborate on AB testing and optimization strategies
Agile Delivery Technical Leadership
Participate in sprint planning backlog grooming and estimations
Translate marketing and business requirements into technical designs
Conduct code reviews and mentor junior SFMC developers
Collaborate with architects BAs CRM teams and marketing stakeholders
Testing Deployment Support
Support QA UAT and postdeployment validation
Troubleshoot production issues and provide L2L3 support
Ensure compliance with data privacy regulations GDPR CANSPAM etc
Maintain technical documentation and reusable assets
Required Skills Experience
Salesforce Marketing Cloud Skills
46 years of handson experience with Salesforce Marketing Cloud
Strong expertise in
AMPscript SSJS SQL
Journey Builder and Automation Studio
Email Studio and Mobile Studio
Experience with Marketing Cloud Connect SFMC SalesService Cloud
Strong understanding of subscriber management lists and data extensions
Technical Programming Skills
HTML CSS JavaScript
API integration and eventdriven architecture
Data modeling and performance optimization for large datasets
Tools Methodologies
Agile Scrum delivery
Gitbased version control
Jira Azure DevOps Confluence
Soft Skills
Strong analytical and problemsolving skills
Excellent communication and stakeholder collaboration abilities
Ability to work independently on complex marketing automation use cases
Ownership mindset with focus on scalability and quality