Location: Jaipur, Rajasthan, India (in-house at our C-Scheme office).

Description: As a Social Media Strategist at IWP - Indian Wedding Planners, part of AMK Hospitality IPL, you will own our social presence end to end. IWP has planned more than 250 weddings across 13 destinations in India, the Middle East, Turkey and Southeast Asia. We are looking for someone from the world of fashion, jewellery and luxury who knows how a heritage brand should look, sound and feel online.

You will set the direction, direct shoots, capture behind-the-scenes moments at live weddings, post real-time stories and work hand in hand with our PR, marketing and creative partners to take IWP to its next level.

Department:

Marketing & Brand. Reports to the Founder & Managing Director, AMK Hospitality IPL. Works closely with the social media team, wedding planning and operations, sales, photographers, videographers, creators, and our PR and marketing agencies.

Key Result Areas (KRAs):

KRA 1 – Brand strategy and content direction (15%): Build and own the quarterly social strategy and the monthly content calendar for Instagram, Facebook, Pinterest, YouTube and LinkedIn. Keep every post true to the IWP Brand Book: palette, typography, voice and our signature line, "The Art of the Indian Wedding". Give transparent creative direction for every piece: moodboards, shot lists, scripts and captions.

KRA 2 – Real-time and behind-the-scenes content (20%): Capture live weddings and events: set-ups, décor reveals, rituals, couture and jewellery details, and the team at work. Post real-time stories on event days, and shoot and edit Reels on mobile. Brief and direct photographers, videographers and creators on site, and build IWP's raw content library.

KRA 3 – Publishing and community management (15%): Run the publishing plan across every IWP platform. Reply to comments and DMs in IWP's voice. Pass every wedding enquiry to the sales team through the IWP ERP the same day.

KRA 4 – Audience growth and engagement (20%): Grow a high-quality audience of couples and families in India, the USA, the UK, Canada and the Gulf. Read the insights every week and change the plan based on what works.

KRA 5 – Enquiries and business impact (10%): Turn attention into conversations: calls to action ("By appointment"), link tracking and lead forms. Report which content brings qualified enquiries.

KRA 6 – Collaborations, PR and influencers (15%):



Build relationships with couture designers, jewellers, luxury hotels, photographers, creators, and PR and marketing agencies. Work with our PR partners on press features, launches and award entries. Credit and tag every vendor and partner correctly.

- KRA 7 – Founder brand, reporting and team (5%): Direct content for the founder's personal brand. Guide IWP's social media team and freelance creators, and manage the content budget. Send a monthly performance report with what worked, what didn't and the next month's plan.

Key Performance Indicators:

Brand strategy and content direction: Monthly content calendar approved by the 25th of the previous month, 100% of posts on-brand as per the IWP Brand Book, and the quarterly strategy presented in the first week of each quarter.

Real-time and behind-the-scenes content: Stories live within 2 hours of each key moment on event days, at least 3 Reels and 20 stories from every wedding IWP executes, raw footage filed within 48 hours, and Instagram stories live on at least 25 days a month.

Publishing and community management: 16+ Instagram feed posts a month (at least 8 Reels), 60 Pinterest pins, 4 YouTube Shorts plus 1 film and 8 LinkedIn posts a month; comments and DMs answered within 2 working hours; 100% of social enquiries logged in the ERP the same day.

Audience growth and engagement: Instagram followers up 5% month on month, engagement rate of 4% or higher (by reach), average Reel reach up 20% and saves and shares up 25% quarter on quarter, and Pinterest monthly views up 15% month on month.

Enquiries and business impact: Qualified wedding enquiries from social up 30% by month 6 against the month-1 baseline, and at least 1 confirmed wedding a quarter traced to social from month 6.

Collaborations, PR and influencers: At least 2 collaboration posts a month with luxury designers, jewellers or hotels, at least 1 creator partnership a month, at least 1 press or digital media feature a quarter with our PR partners, and full vendor credits on 100% of wedding posts.

- Founder brand,



reporting and team: 4 founder-led content pieces a month, the monthly performance report by the 5th, and content and shoot spend within the approved budget.

Growth baselines are fixed with the Managing Director in the first 30 days. Performance is reviewed monthly on a weighted scorecard.

Qualifications and Experience:

A degree or diploma from NID, NIFT, NIFD, Pearl Academy or a similar fashion, design, communication or creative institute.

4–7 years in social media or brand content, including at least 2 years on fashion, jewellery or luxury lifestyle brands, in-house or at an agency.

Experience working with or alongside marketing and PR agencies, and a strong network of designers, stylists, photographers, creators and media.

A natural people person: confident on set and on camera, and able to direct couples, families and crew with grace.

A strong eye for styling, composition and colour. You shoot and edit Reels on your phone (CapCut, VN or similar) and know Canva, Lightroom, Meta Business Suite and Instagram insights.

Excellent written and spoken English. Hindi is a plus.

Willing to travel for weddings in India and abroad, including weekends and late evenings in the wedding season.

A portfolio of accounts you have handled, with results.

What We Offer:

Creative ownership of a luxury wedding brand, from strategy to the final frame.

Palace, heritage and international destination weddings as your set.

Working directly with the founder and our PR and creative partners.

Travel across India and abroad.

Important Terms:

Full-time, on-site role at the Jaipur office. Travel for weddings in India and abroad is part of the role.

Probation of 3 months, confirmed on meeting the KPI scorecard.

- All client, wedding, vendor and brand content is the confidential property of AMK Hospitality IPL, and client content is published only with approval.

Application Process:

Apply with the application form on this page, choosing "Social Media Strategist" as the position, attaching your resume and adding your portfolio link in the message, or email your resume and portfolio to [email protected] with the subject - For the Application of Social Media Strategist. Include the Instagram handles you have managed and links to your five best posts or Reels, with their results. Shortlisted candidates will complete a short creative task.

📌 Social Media Strategist (Mumbai)
🏢 IWP - Indian Wedding Planners
📍 Mumbai