DGbird Media is a digital marketing and creative agency managing social media, branding, design, websites and digital campaigns for brands across India, Canada, UAE, Saudi Arabia, Qatar, Malaysia and other international markets.

We are growing our social media division and are looking for an experienced Social Media Strategist who can take ownership of organic growth across multiple brands and platforms.

This is not a basic social media posting role.

We are looking for someone who can understand an audience, identify what makes people stop scrolling, develop content strategies, analyse performance and continuously improve the strategy based on data.

What You'll Be Responsible For

1. Organic Growth Strategy

- Develop organic social media growth strategies for multiple brands.
- Create 30, 60 and 90-day growth plans.
- Define audience segments, content pillars and content themes.
- Identify opportunities to increase followers, reach, engagement, shares and saves.
- Develop platform-specific strategies rather than using the same content everywhere.
- Continuously test new content formats, hooks and growth methods.

1. Content Strategy

- Build monthly content strategies and calendars.
- Develop strong Reel/video concepts and creative directions.
- Write or guide compelling hooks, captions, CTAs and storytelling.
- Identify trends that are relevant to each brand.
- Develop content designed specifically for shares, saves, comments and follows.
- Create content frameworks that can be scaled across multiple brands.

1. Platform Strategy

Develop appropriate strategies for platforms such as:
- Instagram

- Facebook

- YouTube / YouTube Shorts

- LinkedIn
- Other relevant platforms based on the brand and target audience

You should understand that Instagram, Facebook, LinkedIn and YouTube require different content strategies and audience behaviour.
1. Social Media Analytics

You will regularly analyse:
- Follower growth

- Reach
- Non-follower reach

- Engagement rate

- Profile visits

- Follows from content

- Reel views

- Watch time

- Completion rate

- Shares

- Saves

- Comments

- Website/profile clicks
- Top-performing and underperforming content

The expectation is not simply to report numbers. You must be able to explain WHY something worked or failed and what we should do next.
1. Competitor & Audience Research





- Analyse competitors and industry leaders.
- Identify successful content formats.
- Research audience interests and behaviour.
- Identify trends, conversations and opportunities.
- Monitor competitor content and performance.
- Develop ideas based on insights rather than copying competitors.

1. Team Leadership & Creative Direction

You will work closely with:
- Social Media Managers

- Content Writers

- Graphic Designers

- Video Editors

- Interns

- Account/Client teams

You will provide clear creative briefs and directions to the production team. You should be able to tell a designer or video editor:

What to create, why we're creating it, who it's for, what the hook should be and what result we're trying to achieve.

1. Community & Organic Growth

Develop strategies involving:
- Community engagement

- Collaborations

- Influencer/creator opportunities

- UGC

- Local discovery

- Comment and DM engagement
- Cross-platform growth

- Brand partnerships

- Social SEO
- Search-friendly content
- Shareable and conversation-driven content

What We Are Looking For We are looking for someone who is:
- Strong in organic social media growth

- Creative but highly analytical
- Curious about why content performs
- Comfortable working with multiple brands
- Strong in Instagram and short-form video strategy
- Familiar with Facebook and YouTube
- Comfortable with LinkedIn strategy for B2B brands
- Good at identifying trends without blindly following every trend

- Strong in content ideation
- Good at writing hooks and CTAs
- Comfortable with analytics and reporting
- Able to lead and guide designers and video editors
- Comfortable experimenting and testing new approaches
- Able to work independently and take ownership

Must-Have Experience
- 3+ years of hands-on social media experience
- Proven experience managing social media accounts
- Strong understanding of organic Instagram growth

- Experience developing content strategies




- Experience analysing social media insights

- Strong understanding of Reels/Shorts
- Understanding of social media algorithms and audience behaviour
- Experience with multiple brands or clients is preferred

Strong Advantage If You Have
- Experience growing accounts organically from a small audience
- Experience with food, hospitality, travel, education, B2B or international brands
- Experience with influencer/creator collaborations
- Knowledge of Instagram SEO and social search

- YouTube Shorts experience

- LinkedIn organic growth experience
- Experience managing a creative/content team
- Experience working with international audiences

Important: Show Us Your Results We are more interested in what you have achieved than how impressive your résumé sounds.

When applying, please include:

1. Social media accounts you have worked on.
2. Accounts you personally helped grow.
3. Starting and current follower numbers, where possible.
4. Examples of content that performed exceptionally well.
5. Examples of campaigns or strategies you developed.
6. Any measurable results you can share.
7. Your portfolio or case studies.

Applications without examples of previous work may not be considered.

Practical Selection Process

Shortlisted candidates may be asked to complete a short practical assignment.

For example

“Take one of our brands and create a 30-day organic growth strategy.”

We may evaluate

- Audience understanding

- Content strategy

- Creativity

- Quality of hooks

- Platform knowledge

- Growth thinking

- Analytics approach
- Ability to convert insights into action

What You'll Get
- Prospect to work with multiple international and Indian brands
- Exposure to different industries and audiences
- Opportunity to build and lead organic social growth systems
- Creative and collaborative working environment
- Opportunity to work closely with designers, editors and content creators
- Growth prospect within a growing digital marketing agency

The person we're looking for If your approach to social media is simply:

“Post consistently and use trending hashtags,”

this probably isn't the role for you.

If you constantly ask

“Why did this content work, why did this fail, and what should we test next?”

we want to hear from you.

Work Location: In person

📌 Social Media Strategist (Royapettah)
🏢 DGbird Media
📍 Royapettah