Position : Social Media & SEO Executive

Company: Aookly

Location: Gandhinagar, Gujarat

Experience: Minimum 1 Year

About Aookly

Aookly is a professional networking and opportunity platform designed to connect professionals, job seekers, students, companies and businesses. The platform helps users discover career opportunities, connect with the right people and enables companies to reach relevant talent and grow their professional network.

We are looking for a Social Media & SEO Executive who can take ownership of Aookly's digital marketing, user acquisition, brand visibility and online growth.

The ideal candidate should not only know SEO and social media management but should also understand how to attract new users, onboard companies, increase engagement and create marketing strategies that help Aookly grow.

Key Responsibilities

Digital Marketing & User Acquisition:

Develop and execute marketing strategies to increase awareness and growth of Aookly.

Identify where and how to reach potential users, including students, freshers, professionals, recruiters, companies and businesses.

Plan campaigns to attract new users and increase registrations and active users on the platform.

Explore different channels such as social media, communities, WhatsApp, LinkedIn, college networks, partnerships, events and other relevant platforms to acquire users.

Develop creative campaigns and promotional activities to increase Aookly's reach and user base.

Analyse user acquisition results and identify which marketing channels are generating better results.

Research competitors and identify new marketing opportunities for Aookly.

Company & Business Growth

Develop strategies to attract and onboard companies,



recruiters and businesses onto Aookly.

Identify companies that regularly hire interns, freshers and experienced professionals and approach them for Aookly.

Find opportunities for corporate partnerships and business collaborations.

Create marketing campaigns specifically designed to increase company registrations and job postings.

Understand company requirements and suggest suitable ways Aookly can help them reach relevant candidates.

Work towards increasing the number of companies, job opportunities and business profiles on the platform.

SEO

Plan and execute SEO strategies to improve Aookly's search visibility and organic traffic.

Conduct keyword research and identify relevant keywords related to jobs, internships, hiring, networking and business opportunities.

Manage on-page and off-page SEO activities.

Optimize website content, meta titles, meta descriptions, headings and internal linking.

Monitor website performance using Google Search Console, Google Analytics and other SEO tools.

Identify SEO opportunities to increase organic users and platform visibility.

Social Media Marketing

Develop and manage social media strategies for LinkedIn, Instagram, Facebook and YouTube.

Plan and create engaging content, posts, reels, campaigns and promotional activities.

Create content that attracts job seekers, students, professionals, recruiters and companies.





Increase followers, engagement, reach and brand awareness.

Track social media performance and continuously improve content and campaigns.

Stay updated with social media trends and identify new ways to promote Aookly.

Marketing Analytics & Growth

Track marketing performance, user acquisition and campaign results.

Prepare regular reports on website traffic, leads, registrations, engagement and company onboarding.

Identify what is working and what is not, and improve marketing strategies accordingly.

Experiment with new marketing ideas and growth strategies.

Work closely with the management and other teams to convert marketing efforts into measurable business growth.

Required Skills

Minimum 1 year of relevant experience in SEO, Social Media Marketing or Digital Marketing.

Strong understanding of digital marketing and user acquisition.

Good knowledge of SEO, keyword research and website optimization.

Hands-on experience with Google Search Console and Google Analytics.

Valuable understanding of social media platforms and content marketing.

Ability to develop marketing strategies for user acquisition and business growth.

Strong communication and content-writing skills.

Knowledge of Canva, Meta tools, LinkedIn, SEMrush, Ahrefs, Ubersuggest or similar tools will be an advantage.

Experience in lead generation, community marketing, partnership marketing or B2B marketing will be an added advantage.

Note: We are looking for candidates from Gujarat only.

Interested candidates can share their resume at: [email protected] , (phone hidden)

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person

📌 social media & SEO Executive (Gandhinagar)
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📍 Gandhinagar