Job Title: Social Media & Digital Marketing Specialist / Manager

Location: Mumbai (Onsite) / Remote

Experience: 2-3 Years

D2C merchandise brand

Role Summary

We are seeking a creative and experienced Social Media & Digital Marketing Specialist/Manager to lead our online presence, drive engagement, and support marketing campaigns across multiple digital channels. The ideal candidate combines strategic thinking, social media expertise, content creation, and digital marketing knowledge to deliver measurable results and enhance brand visibility.

Key Responsibilities

Develop, curate, and manage high-quality content across social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.).

Plan, execute, and optimize social media campaigns aligned with marketing and brand objectives.

Manage and optimize digital marketing campaigns including paid social ads, Google Ads, and email marketing.

Lead content creation efforts, including blogs, articles, and other written materials to support SEO and brand engagement.

Collaborate with content writers and coordinate with team members to ensure timely, high-quality content delivery.

Monitor digital trends, competitor activity, and audience engagement to inform strategy.

Track, analyze,



and report on performance metrics across social media and digital campaigns; provide actionable insights for optimization.

Support SEO efforts including keyword research, content optimization, and link-building strategies.

Manage social media interactions, respond to queries, and maintain a positive brand image.

Assist in planning influencer collaborations, brand campaigns, and promotional activities.

Skills & Qualifications:

Bachelor’s degree in Marketing, Communications, or related field.

3–5 years of experience in social media management, content marketing, and digital marketing.

Strong writing, editing, storytelling, and content creation skills (blogs, articles, social posts).

Experience managing a content team or coordinating with writers and designers.

Familiarity with social media and digital analytics tools (Google Analytics, Hootsuite, Sprout Social, SEMrush, etc.).

Knowledge of paid social campaigns, Google Ads, email marketing, and SEO.

Creative mindset, detail-oriented, and able to work independently.

Experience with campaign strategy, performance optimization, and audience engagement.

Notice Period: Immediate availability preferred

Job Type: Full time

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Social Media Marketing Specialist (Mumbai)
🏢 KARCO
📍 Mumbai