Social Media Marketing Manager (Kozhikode)

Social Media Marketing Manager (Kozhikode)

30 Sep
|
HARISu0026CO
|
Kozhikode

30 Sep

HARISu0026CO

Kozhikode

Company Description Haris&Co.;, founded in 2020, has grown from a single desk into a team of over 300 professionals and is now one of the leading creative digital marketing agencies. The company serves diverse clients across India, the GCC, the United Kingdom, and other regions, delivering holistic, strategy-driven digital solutions.

Its service suite includes SEO, Social Media Marketing, Production, Performance Marketing, Web & UI/UX Development, Branding & Creative, and Influencer Marketing. Operating from India and the UAE, Haris&Co.; focuses on client wins, strong relationships, and culture-driven growth while expanding its global footprint. With a vision for continued scaling, the agency is committed to providing 360-degree digital excellence and masterful solutions across industries.

Role Description The Social Media Manager is responsible for the complete management and execution of social media operations for assigned client brands. The role combines strategic planning, client coordination, campaign execution, internal team management, quality control, and performance ownership for 5-6 brands under the agency.

The Social Media Manager serves as the primary owner of client social media activities, ensuring that all deliverables are planned, produced, approved, published, tracked, and optimized according to business objectives. This role requires end-to-end ownership of brand performance while coordinating with internal teams including content, design, and production.

The Social Media Manager acts as the operational and strategic representative of assigned brands within the department and is accountable for execution quality, timeline management, client communication, and campaign success.

Core Responsibility Areas****1. Client Communication & Relationship Management

- Act as the primary point of contact for assigned clients.
- Manage day-to-day communication regarding content approvals, campaign discussions, deliverables, and ongoing social media activities.
- Maintain strong working relationships with clients and ensure clear communication flow between client and internal teams.
- Understand client objectives and align execution with brand expectations.
- Represent the department professionally during client meetings and discussions.
- Handle client feedback and ensure proper implementation by internal teams.
- Maintain proactive communication to avoid delays, confusion, or missed deliverables.
- Conduct client meetings when necessary. (Bi-weekly is mandatory)
- Support the Social Media Executive or Interns in managing client communication requirements.

2. Project Planning & Strategic Oversight

- Manage 5–6 client brands simultaneously.
- Take ownership of A-to-Z social media marketing activities for assigned brands.
- Develop customized brand strategies aligned with business goals and audience behavior.
- Build monthly content calendars in advance based on the objectives.
- Plan posting schedules, campaign rollouts, and promotional activities.
- Ensure content pipeline remains ready with sufficient buffer before deadlines.
- Research trends, competitors, and new content opportunities for brand growth.
- Plan influencer marketing campaigns when required.




- Build long-term growth strategies for assigned brands.

3. Internal Team Coordination

- Coordinate daily with writers, designers, video editors, production team, influencer marketing team and junior team members.
- Ensure creative teams deliver content within required timelines.
- Conduct regular follow-ups with internal teams for pending deliverables.
- Manage inter department collaboration during campaigns and production activities.
- Participate in brainstorming sessions, creative planning meetings, and campaign discussions.
- Guide junior team members (executives and interns) and provide operational support when required.
- Assist production team during shoots, content creation, and execution when necessary.

4. Documentation, Tracking & Reporting

- Maintain and update all operational trackers related to assigned brands.
- Track content calendars, approval status, publishing schedules, and campaign progress.
- Submit weekly or monthly performance reports for assigned brands.
- Maintain records for:
- Content calendars
- Client approvals
- Post scheduling and publishing status
- Paid ad budgets and performance
- Campaign progress
- Influencer campaign status
- Submit monthly individual work performance reports for review meetings.
- Ensure all project-related documentation remains updated and accessible.
- Share the minutes of meeting after each meeting to client and internal team.

5. Quality Assurance & Risk Management

- Monitor content quality before publishing across all assigned brands.
- Ensure all brand communication follows client and brand guidelines and brand consistency.
- Review content accuracy, creative quality, captions, and platform optimization before posting.
- Identify potential operational risks that may affect deadlines or campaign performance.
- Proactively escalate internal delays before they affect client deliverables.
- Ensure smooth campaign execution without quality compromises.
- Maintain zero tolerance for avoidable operational errors caused by internal mismanagement.

6. Deliverables & Posting Compliance Monthly Deliverable Tracking

- Track monthly posting commitments for every client according to signed agreements and deliverable plans.
- Ensure deliverables are completed according to monthly scope of work.

Creative Delivery Tracking

- Ensure all creatives, captions, and content assets are delivered and updated in internal trackers before scheduled posting dates.
- Verify content readiness prior to publishing deadlines.

Delay Escalation

- Identify delays in content production, approvals, or internal execution.
- Escalate operational bottlenecks early to prevent missed deadlines.

Deliverable Compliance

- Ensure zero missed deliverables caused by internal operational failures.




- Maintain strict posting discipline and publishing accuracy for all assigned accounts.

7. Campaign Management & Paid Promotions

- Plan and execute paid campaigns or boosted promotions based on allocated budgets.
- Define campaign objectives and optimize campaigns for best performance.
- Cordinate influencer collaborations from planning to execution.
- Track campaign performance and make necessary optimizations.
- Ensure campaigns align with brand growth objectives.

8. Daily Social Media Operations

- Schedule and publish content across social media platforms.
- Write or finalize captions and posting content.
- Monitor comments, direct messages, mentions, and community engagement.
- Respond to audience engagement where required.
- Manage daily post boosting and paid promotions.
- Stay responsive for urgent, time-sensitive content opportunities.
- Monitor daily platform performance and engagement trends.

9. Tools, Automation & Optimization

- Use social media management and automation platforms such as:
- Meta Business Suite
- Sprout Social
- ManyChat
- Scheduling and automation tools
- Zoho workspace
- Stay updated on algorithm changes, new platform features, and digital trends.
- Test current tools and workflows to improve efficiency and performance.
- Integrate automation wherever possible for operational improvement.

10. Collaboration & Support

- Act as strategic and operational lead for assigned brands.
- Take full ownership of brand performance from planning to execution.
- Work closely with Team Leads on department development initiatives.
- Participate in creative development discussions and operational improvement planning.
- Support department expansion and business development initiatives.
- Contribute fresh ideas for process improvement, team development, and innovation.
- Assist or direct production (shoots, video, content) when required.
- Attend and contribute to regular pitches, brainstorming, or client meetings as needed.
- Participate in on-screen content creation when needed, like doing voice-overs, acting, presentations or appearing in videos.
- Be the main contact and representative of your brands within the department.

Performance Expectations The Social Media Manager will be measured on:

- Timely completion of monthly deliverables
- Zero missed posts due to internal operational failures
- Quality and consistency of content execution
- Client satisfaction and communication quality
- Growth in reach, engagement, and audience metrics
- Campaign performance and paid media effectiveness
- Accuracy of internal documentation and reporting
- Team coordination effectiveness
- Operational discipline and deadline management

Reporting Structure The Social Media Manager reports directly to: Social Media Team Lead -> Business Head of Social Media

All strategy approvals, performance evaluations, operational reviews, and department alignment will be conducted through reporting manager.

Role Ownership The Social Media Manager is the complete owner of assigned client social media accounts and is accountable for the successful planning, execution, coordination, delivery, performance, and growth of every assigned brand under management.

📌 Social Media Marketing Manager (Kozhikode)
🏢 HARISu0026CO
📍 Kozhikode

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