Cura Ayurvedic & Unani Limited · Delhi NCR · Full-time

Assistant Manager / Manager – Social Media

About Cura

Cura is twenty-seven years old and has thousands of doctors across India recommending its products. Our social channels do not currently reflect any of that.

The time, money and resources we invest in our socials is to make Cura's Social media the place where most people meet a lifestyle. It's where someone curious about Ayurveda learns what it is, where a skeptic gets convinced, and where a first-time buyer decides to come back.

This is not just a posting job

This isn't about filling a content calendar with "benefits of Ashwagandha" carousels.

We want someone who can make thousands of years of wellness knowledge feel native to Instagram. You know why a reel on morning rituals works and a product shot doesn't. You can tell a real wellness trend from a passing fad. You care about getting the digital algorithm right.

What you'll be doing

Build the social playbook. Plan and run platform-first strategies across Instagram, YouTube, Facebook, LinkedIn and new platforms. What works on Reels may not work on Shorts, and you'll know the difference.

Make Ayurveda scroll-stopping. Make reels, short videos, carousels, stories and reactive content that teach, entertain and build trust. It should feel like content people want, not ads.

Own the wellness calendar. Show up well around festivals, seasonal changes, International Yoga Day, Ayurveda Day, wedding season, monsoon and winter wellness, and everyday habits like morning routines, sleep, digestion and skincare.

Keep your finger on the pulse. Spot trends,



creator formats and conversations in health, wellness, skincare and lifestyle, and decide which ones Cura should join and which to skip.

Build the founder and expert voice. Work with leadership and our in-house Ayurveda experts on founder-led and practitioner-led content that builds credibility.

Work with creators for trust, not just reach. Find and manage creators, doctors, yoga teachers and wellness voices who fit the brand and whose audiences will believe them.

Turn social into sales. Work closely with the D2C/e-commerce team so content drives discovery, website traffic and repeat purchases. Track what moves the needle.

Listen to the community. Manage comments, DMs and community conversations. Pick up customer feedback and product questions and share them with the product and marketing teams.

Use AI as your creative sidekick. Use ChatGPT, Claude, Gemini and other tools for ideas, scripts, research, captions and faster workflows.

Keep the chaos organized. Run content calendars, shoots, approvals and several campaigns at once, while keeping Cura's voice and look consistent.

Bring ideas, not just execution

Don't wait for a brief. Bring us the reel idea you had at 1 AM while doom scrolling, tell us why it would work, and we'll make it together.

And most importantly,



do what makes you happy. Don't do all by yourself, but build a team, YOUR team that handles respective vertical.

What we're looking for

- 3–6 years in social media, digital content or brand communication, on the agency or brand side. Experience with wellness, beauty, personal care, FMCG or D2C brands is a robust plus.
- Strong understanding of Instagram, YouTube and the Indian creator ecosystem.
- A real understanding of Indian internet culture across metros, Tier 2/3 cities, age groups and languages. Being comfortable creating in both Hindi and English is a plus.
- Good content instincts: you can tell what's trending from what's right for the brand.
- Experience working with creators, influencers or online communities.
- Working knowledge of social analytics and performance reporting. Experience working with performance marketing teams is a bonus.
- Comfortable using AI tools to make creative work faster and better.
- Strong storytelling, writing and communication skills.

Education : Bachelor's degree in Marketing, Mass Communication, Media, Advertising, Business or a related field.

Why Cura ?

You won't just be managing handles. You'll be shaping how a new generation of Indians sees Ayurveda online.

You'll get to :

- Build a brand in one of India's fastest-growing categories
- Work directly with leadership, with real ownership and quick decisions
- Try new formats, creators and ways of telling stories
- Work closely with D2C, product, design and our Ayurveda experts
- Make content about something that improves people's daily lives

📌 Social Media Marketing Manager (Ghaziabad)
🏢 Cura Ayurvedic u0026 Unani
📍 Ghaziabad