Social Media Marketing Executive – BDTS

About the Role

We are looking for a Social Media Marketing Executive to lead the social media and digital content activities for Bharat Defense Tech Show (BDTS).

The role will focus primarily on building the online presence of BDTS, creating awareness among exhibitors, defense and technology companies, industry professionals, visitors, and other stakeholders, and driving engagement leading up to and during the event.

The candidate will work closely with the Marketing, Business Development, Event Operations, and Creative teams to plan and execute BDTS's digital communication.

Key Responsibilities

Social Media Management

- Manage BDTS's social media presence across LinkedIn, Instagram, Facebook, X, and other relevant platforms.
- Develop and execute a social media strategy and content calendar for BDTS.
- Plan and publish regular content leading up to the event.
- Maintain consistent BDTS branding, messaging, and tone across all platforms.
- Monitor comments, messages, mentions, and audience interactions.

Content Creation

- Create engaging posts, carousels, reels, videos, stories, graphics, and other digital content.
- Develop content highlighting:

o Exhibitors and participating companies o Defense and technology innovations o Speakers and industry leaders o Event announcements and updates o Exhibition highlights o Conference sessions o Partnerships and collaborations o Visitor and exhibitor information
- Write engaging captions, social media copy, announcements, and promotional content.
- Coordinate with the creative team for high-quality visual content.

BDTS Promotion & Campaigns

- Plan and execute digital campaigns to increase BDTS awareness and engagement.
- Create promotional campaigns for exhibitor registrations, visitor registrations, speaker announcements, and event updates.
- Support digital campaigns targeting relevant defense, aerospace, technology, government,



industry, and business audiences.
- Research relevant industry pages, communities, publications, influencers, and organizations for potential collaborations and outreach.
- Identify opportunities to increase BDTS's visibility within the defense and technology ecosystem.

Event & On-Ground Content

- Manage social media communication during the BDTS exhibition and related activities.
- Capture and coordinate real-time content from the event.
- Publish live updates, stories, reels, interviews, exhibitor highlights, speaker sessions, and event moments.
- Coordinate with photographers, videographers, event operations, and production teams to collect content.
- Ensure important event activities are converted into timely social media content.
- Create post-event content including highlights, recap videos, photo stories, statistics, and achievements.

Analytics & Reporting

- Monitor social media performance and engagement.
- Track metrics such as reach, impressions, engagement, follower growth, registrations, and campaign performance.
- Prepare regular social media performance reports.
- Analyze content performance and identify what types of content generate stronger engagement.
- Suggest improvements to future campaigns based on performance data.

Requirements

- Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- 1–3 years of experience in social media marketing, digital marketing, content marketing, or a similar role.




- Strong understanding of LinkedIn and Instagram, with knowledge of other major social platforms.
- Strong copywriting and communication skills.
- Experience creating social media content using Canva or similar tools.
- Basic video editing skills using tools such as Cap Cut, VN, Premiere Pro, or similar software will be an advantage.
- Good understanding of social media analytics and digital marketing metrics.
- Strong interest in events, exhibitions, technology, defense, or B2B marketing is an advantage.
- Creative, proactive, and comfortable working in a fast-paced environment.
- Willingness to work on-site during the event and related activities.
- Ability to coordinate with multiple internal teams and external stakeholders.

What You Will Work On The role will provide hands-on exposure to:

- Bharat Defense Tech Show (BDTS)
- Large-scale exhibition and event marketing
- Defense & technology industry communication
- B2B social media marketing
- Exhibitor and speaker promotion
- Digital campaigns and audience engagement
- Live event content creation
- Industry networking and brand building

Employment Details Position: Social Media Marketing Executive

Company: Harlalka Services India Pvt Ltd

Primary Project: Bharat Defense Tech Show (BDTS)

Department: Marketing

Employment Type: Full-time / Permanent

Location: Bengaluru

Work Mode: On-site

Experience: 1–3 Years

Salary: ₹2 to 4 Lakhs per annum

Reporting To: Marketing Manager / Business Head

Application

Interested candidates are requested to share their resume and portfolio/social media work samples at:

Email: [email protected]

Subject: Application – Social Media Marketing Executive – BDTS

Pay: ₹200,000.00 - ₹400,000.00 per year

Benefits

- Adaptable schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Social Media Marketing Executive (HSR Layout)
🏢 Harlalka Services India
📍 HSR Layout