About CorpSecurity International
CorpSecurity International is a global professional certification organization dedicated to advancing standards, competence, and career development in the corporate security profession.
We provide professional certifications, training, and career development pathways for security professionals — from early-career professionals to security managers and senior leaders.
Through our certifications and global initiatives, we serve a growing international community of security professionals and help individuals strengthen their professional credibility, capabilities, and career opportunities.
CorpSecurity International is a professional certification brand of LYL Corp International, USA.
About the Role
We are looking for a Social Media Executive to grow the organic social media presence of CorpSecurity International, LYL BCM, and LYL HRM.
The role will primarily focus on LinkedIn and YouTube, while also supporting content distribution across Facebook, Instagram, X (Twitter), and other relevant social channels.
You will turn marketing priorities, professional insights, articles, videos, certification topics, and company initiatives into engaging social content for global professional audiences.
The objective is not simply to publish content. The role contributes to audience growth, engagement, brand visibility, website traffic, and lead generation across our professional certification brands.
Key Responsibilities
- Organic Social Media
Create and execute organic social content for CorpSecurity International, LYL BCM, and LYL HRM.
Manage content primarily across LinkedIn and YouTube.
Distribute and adapt relevant content for Facebook, Instagram, X (Twitter), and other approved channels.
Write posts, captions, headlines, hooks, and calls to action.
Maintain approved social publishing calendars and publish consistently.
Track reach, engagement, audience growth, website traffic, and leads.
- LinkedIn
Manage consistent organic publishing across company LinkedIn channels.
Create educational, career-focused, certification, thought-leadership, and campaign content.
Create and publish posts, documents/carousels, polls, videos, and other appropriate formats.
Repurpose articles, videos, professional insights, and company initiatives.
Identify topics and content opportunities relevant to each brand's professional audience.
Monitor performance and continuously improve content.
- YouTube
Support the growth of CorpSecurity International, LYL BCM, and LYL HRM YouTube channels.
Prepare and publish long-form videos and YouTube Shorts.
Write and optimize video titles, descriptions, and supporting content.
Repurpose long-form videos into short-form content.
Perform basic video editing and content preparation where required.
Track views, watch performance, subscribers, traffic, and leads.
- Secondary Social Channels
Adapt and distribute approved content across Facebook, Instagram and X (Twitter).
Repurpose primary LinkedIn and YouTube content appropriately for each platform.
Maintain brand consistency while adapting content to platform-specific formats.
Identify opportunities where secondary channels can contribute to additional reach, engagement, or traffic.
LinkedIn and YouTube are the primary channels; secondary platforms support broader content distribution and visibility.
- Content Creation & Repurposing
Write and edit social posts, captions, short-form scripts, video descriptions, and campaign content.
Repurpose website articles, videos, newsletters, certification content, and other source material.
Adapt messaging appropriately across corporate security, business continuity, and human resources audiences.
Maintain the individual positioning, terminology, and brand voice of CorpSecurity International, LYL BCM, and LYL HRM.
Coordinate basic visual and video assets required for publishing.
Proofread content before publication.
- Social Media Calendar & Publishing
Maintain weekly and monthly social media calendars across all three brands.
Ensure approved content is prepared, scheduled, and published on time.
Coordinate content requirements and approvals where necessary.
Maintain organized social media, video, and creative asset libraries.
Ensure consistent execution across approved channels.
- Social Media Performance
Track performance across brands and channels.
Prepare regular reports covering reach, engagement, audience growth, traffic, and leads.
Identify the topics, formats, channels, and campaigns producing the strongest results.
Use performance insights to improve future content and distribution.
What We Look For
Bachelor's or Master's degree in English, English Literature, Journalism, Mass Communication, Marketing, Communications, or a related discipline preferred.
Candidates from other educational backgrounds may also be considered if they demonstrate exceptional English and strong social media/content ability.
Excellent written English and strong editing ability.
Ability to create clear, engaging, professional content for international audiences.
Good understanding of LinkedIn and YouTube.
Familiarity with Facebook, Instagram and X (Twitter).
Strong understanding of social media formats, captions, hooks, headlines, and calls to action.
Basic video-editing skills or willingness to develop them.
Familiarity with Canva, social scheduling tools, analytics, and AI-assisted content tools.
Strong research skills, attention to detail, and ability to manage multiple publishing calendars.
Ability to learn different professional subject areas and communicate them accurately.
Strong ownership, reliability, and ability to execute responsibilities independently.
*Fresh graduates with exceptional English, writing, communication, and social media skills may also be considered.
What Success Looks Like
Consistent social media execution across CorpSecurity International, LYL BCM, and LYL HRM.
Growth in relevant qualified audiences.
Growth in LinkedIn and YouTube reach and engagement.
Consistent execution against approved publishing calendars.
Growth in website traffic from organic social.
Growth in marketing-generated leads from social channels.
Improvement in content performance over time.
High standards of writing accuracy, brand consistency, and execution.
Career Growth
Strong performers can progressively take greater ownership of social media strategy, video content, campaigns, channel performance, and audience growth, with a potential pathway toward Social Media Lead.
How to Apply
Talent Acquisition: +91 88850 44522
Email:
[email protected]
📌 Social Media Marketing- Executive (Hyderabad)
🏢 LYL
📍 Hyderabad