Know what’s trending? Have a way with words? Can turn an everyday observation into an interesting content idea? We’re looking for someone who brings creative thinking, strong writing skills and a hands-on approach to managing social media.

You’ll help a leading Banking, Financial Services and Insurance (BFSI) brand connect with its audience through content that is engaging, relevant and easy to understand. From spotting opportunities to writing compelling copy and keeping the brand’s social channels active, you’ll take ideas from the first thought to the final post.

In this role, you will:

- Write copy that gets noticed: Create captions, headlines, reel scripts, carousel copy and campaign content that reflect the brand’s voice.
- Stay ahead of conversations: Track social media trends, emerging formats, cultural moments and platform updates, and identify relevant opportunities for the brand.
- Think beyond individual posts: Develop fresh ideas for campaigns, recurring content series and topical conversations.
- Manage social media actively: Build content calendars, coordinate approvals, schedule posts and maintain a consistent publishing rhythm across platforms.
- Make finance relatable: Turn complex products and topics into clear,



interesting content that connects with people’s everyday needs.
- Collaborate to bring ideas alive: Work closely with designers, video editors and brand teams to deliver effective content.
- Stay connected to the audience: Monitor comments, messages and brand mentions, support community engagement and route customer queries to the right teams.
- Learn from performance: Track content results and audience responses to improve future ideas, formats and copy.
- Maintain accuracy and consistency: Ensure content follows the brand’s tone, factual inputs and approval guidelines.

We’re looking for someone with:

- Strong writing and editing skills, with a sharp eye for grammar and detail.
- A good understanding of Instagram, Facebook, LinkedIn and how content needs to adapt across platforms.
- Curiosity about internet culture and the judgement to recognise which trends fit the brand.
- The ability to balance creativity with clarity, accuracy and brand relevance.
- Valuable organisational skills, ownership of deadlines and a proactive approach to work.
- An interest in understanding the BFSI space. Prior experience with finance brands is a plus.

📌 Social Media Manager (Mumbai)
🏢 Think WhyNot Group
📍 Mumbai