Social Media Manager

Company: The Luxury Florets (TLF)

Location: Patel Nagar, Delhi

Working Hours: 11:00 AM – 7:00 PM

Experience: 2–3 Years

Starting Salary: ₹30,000 per month

About the Role

We are looking for a creative, proactive, and hands-on Social Media Manager to take ownership of TLF's social media presence.

This role is not limited to posting content. The candidate will be responsible for planning, creating, shooting, editing, publishing, and managing content, while also handling the brand's online community and coming up with creative campaigns that help TLF grow.

The ideal candidate should have a strong understanding of social media trends, particularly Instagram, and should be comfortable being involved in the complete content creation process from idea → shoot → edit → post → engagement → performance analysis.

Key Responsibilities1. Social Media Management

- Manage TLF's social media presence across all active platforms.
- Handle and respond to all comments, DMs, enquiries, and audience interactions in a timely and professional manner.
- Maintain the brand's tone, personality, and luxury positioning across all communication.
- Monitor audience responses and identify potential leads or customer enquiries coming through social media.

1. Content Planning & Calendar

- Create and maintain a detailed monthly and weekly content calendar.
- Plan content around products, occasions, festivals, launches, offers, collaborations, and trending topics.
- Maintain a consistent posting schedule across platforms.
- Constantly identify recent content opportunities and formats for the brand.

1. Content Creation

- Personally create social media content for TLF.




- Develop ideas for Instagram posts, carousels, stories, reels, product videos, behind-the-scenes content, and other social formats.
- Write or coordinate captions, hooks, CTAs, and on-screen text.
- Ensure every piece of content reflects TLF's premium and luxury brand identity.

1. Video Shooting & Editing

- Personally shoot photo and video content for TLF's social media.
- Plan shoots according to the content calendar and upcoming campaigns.
- Personally edit reels and short-form videos suitable for Instagram and other platforms.
- Work with available freelancers/editors when required, while maintaining ownership of the final content quality.
- Keep up with current reel formats, editing styles, transitions, hooks, and social media trends.

1. Creative & Campaign Ideas

- Come up with fresh and innovative campaign ideas for TLF.
- Develop creative concepts for festivals, special occasions, product launches, offers, collaborations, and brand campaigns.
- Think beyond regular product posts and create content that can generate engagement, shares, enquiries, and sales.
- Identify trending formats and find ways to adapt them to TLF without compromising the brand's premium positioning.

1. Social Media Advertising

- Create creative concepts and ad creatives for Meta platforms.
- Develop ad videos, static creatives, hooks, copy, CTAs, and variations for different campaigns.
- Work closely with the marketing/sales team to create content focused on enquiries, conversions, and brand awareness.
- Continuously test different creative approaches and identify what performs best.

1. Trend & Competitor Re

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media Manager (Patel Nagar)
🏢 The luxury florets
📍 Patel Nagar