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We’re looking for a Tech-focused Social Media Manager / Creator who understands how to turn technology into content that people actually want to watch, engage with, and share.

The ideal candidate has experience creating social media content for B2C tech brands, SaaS, Martech, EdTech, consumer technology, tech events, or related digital/technology businesses. You should be comfortable simplifying complex tech concepts into engaging, relatable content across social platforms.

Key Responsibilities

Content Strategy & Creation

- Develop and execute B2C social media strategies for tech-focused brands.
- Create engaging Reels, short-form videos, carousels, posts, stories and written content for Instagram, LinkedIn, YouTube and other relevant platforms.
- Translate complex technology, products and features into simple, engaging and consumer-friendly content.
- Plan and maintain content calendars aligned with brand and campaign objectives.
- Identify opportunities to create trend-led, educational, entertaining and product-focused content.

On-Camera & Creator Content
- Be comfortable appearing on camera and creating presenter-led/social-first content.
- Conceptualise and execute short-form videos around technology, products, trends and industry topics.
- Experiment with different formats, hooks and storytelling styles to improve engagement and reach.

Community & Engagement
- Monitor social platforms and actively engage with the audience.
- Respond to comments, questions and conversations in a timely and brand-appropriate manner.




- Understand what resonates with a B2C technology audience and use those insights to shape future content.

Trends & Tech Awareness
- Stay updated with technology, AI, SaaS, Martech, EdTech, startups, digital products and social media trends.
- Identify emerging formats, trends and conversations that can be adapted into relevant content.
- Bring fresh ideas and perspectives to make technology more accessible and engaging.

Collaboration
- Work closely with designers, video editors, marketers and other creative team members.
- Collaborate on campaigns, shoots, events and other content initiatives.
- Maintain consistency in brand voice and visual identity across platforms.

What We’re Looking For
- 3 years of experience in social media, content creation or a similar role.
- Prior experience with B2C technology brands is highly preferred.
- Experience in one or more of the following is a strong advantage:
- SaaS
- Martech
- EdTech
- Consumer Tech
- Tech Startups
- Tech Events / Communities
- Digital Products / Platforms
- AI / Emerging Technology
- Strong understanding of B2C social media and content trends.
- A solid portfolio of social media content, particularly Reels/video/creator-led content.
- Excellent communication and storytelling skills.
- Comfortable simplifying technical concepts for a non-technical audience.
- Comfortable speaking on camera and creating presenter-led content.
- Creative, curious and constantly looking for new content ideas.

Work Location: In person at Goregaon East

Timings: 10:30 AM-7:30 PM

Days: Monday-Saturday with 2nd & 4th Saturdays off

📌 Social Media Manager (Tech &C) (Mumbai)
🏢 INK IN CAPS
📍 Mumbai