Contractual Assignment

Social Media & Marketing Ops Consultant – Sony Marathi

Role Overview

Sony Marathi is hiring a Social Media & Marketing Ops Lead on contract to own the channel's social media presence and run the marketing operations that support it. This is a single-owner role spanning both strategy (content calendar, platform growth, community) and execution (campaign ops, budgets, vendor coordination, reporting).

Key Responsibilities

Social Media Strategy

Own social media strategy across platforms (You Tube,) for Sony Marathi's shows and the channel brand

Build and execute the content calendar aligned to show launches, promos, and key moments

Drive audience growth, engagement, and community management

Partner with creative and production teams to source and repurpose content

Track platform trends and adapt strategy across formats, algorithms, and influencer collaborations

Marketing Operations

Plan and execute marketing campaigns end-to-end: briefs, timelines, approvals





Manage marketing budgets, vendor/agency coordination, and PO/invoicing

Coordinate with media planning and buying teams on paid promotion

Track campaign performance and prepare reporting/dashboards

Ensure brand guidelines and compliance across all marketing materials

Requirements

4–7 years of experience in social media management and/or marketing operations, ideally in media & entertainment or a regional-language content environment

Fluency in Marathi (spoken and written) is mandatory; solid command of English

Hands-on experience running social campaigns and managing budgets/vendors

Familiarity with social analytics tools and content scheduling platforms

Strong project management and cross-functional coordination skills

Bachelor's degree in Marketing, Mass Communication, or a related field (MBA preferred)

📌 Social Media Manager (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai